Cross-Channel Advertising

AdTheorent is an industry-leading company that delivers customized machine learning and powerful data science advertising solutions to global enterprises. Frost & Sullivan recently researched the digital advertising industry and,…
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Viant Technology Inc., a leading people-based advertising software company, announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list. This recognition is determined via actual customer…
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Mediaocean, the mission-critical platform for omnichannel advertising, announced it has earned the 2023 Top Workplaces USA award, issued by Energage, a purpose-driven organization that develops solutions to build and brand Top Workplaces.…
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New Fall 2022 Report Also Names the Company a Leader in Cross-Channel Advertising Viant Technology Inc., a leading people-based advertising software company, announced that it has been named a Leader in the G2 Grid Report for Demand…
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Hawk Platform is continuing to expand its UK team to deliver on the evolving needs of the agencies and brands using its cross-channel advertising and insights technology.  Aminur Rahman joins the media and insights platform as head of…
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Account-based marketing platform RollWorks, a division of NextRoll, continues to lead category market innovation and build on its momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. After hitting a…
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Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology.  Doubling in size over the past year, and…
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Cross-channel advertising is meeting the needs of your customers where they are; whether it is reaching out to them on their social media platforms, mobile applications, emails or via SMS, or the telephone. The primary objective of cross…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from OpenWeb, Canopy, Adomni, Mediavine, to Adverty. OpenWeb Partners with Centro for its First DSP…
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DoubleVerify integrates Fraud, Brand Safety, Contextual, and Viewability capabilities with TabMo’s Hawk DSP platform DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a…
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Data Science and Marketing Technology Designed by 4C Allows for Unduplicated Audience Reach Across Linear and Digital Media 4C, a global data science and marketing technology company, has partnered with NBCUniversal on innovation for…
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Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel advertising platforms to see better results from their ad spend— not just for the year, but…
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