Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology. Doubling in size over the past year, and with plans to double again by the end of 2022, the UK office has created new roles and teams that boost the evolving requirements of agencies, brands and advertisers.
Marketing Technology News: Wolters Kluwer names Dave Guarino VP Global Communications
Jennifer Richards has contributed to the company’s commercial success for more than six years and progressed from sales manager to key account director; she will step up to become group commercial lead, overseeing the multidisciplinary teams that works with Hawk’s key agency clients. This sees her support UK commercial director, Shanil Chande, as his role broadens to reflect Hawk’s growing software-as-a-service (SaaS) partnerships and increasing activity with international agencies.
Matthew Stark is to take up the position of senior manager in the company’s new platform solutions division, launched to enable Hawk’s growing number of self-serve clients to benefit fully from the technology. Stark and his team will ensure self-serve users are fully trained and up-to-date on product tools and features; they will also act as a direct link to Hawk’s product development operation so that users have the option to help shape the platform based on their practical experience.
Nadia Nuseibeh will take on the role of client development manager, having played a key part in Hawk’s ongoing expansion into a platform that offers insight as well as ad activation. Her team uses Hawk’s unique technology to provide relevant reports and insights so that clients can optimise the effectiveness of every campaign and ensure each one delivers on its specific objectives. Responsibilities include developing custom attribution models and helping agencies leverage Hawk’s brand survey tool and InStore Impact measurement technology.
Marketing Technology News: MarTech Interview with Link Walls, VP of Digital Marketing Strategy at ChannelAdvisor
Chris Childs, UK managing director at Hawk Platform, says: “Our remit is to enable advertisers to run the most effective campaigns possible and ensure they achieve their goals as a result of a premium service that delivers meaningful, actionable insights to inform future activity; each one of these new roles is positioned to further that mission. Jennifer, Matthew and Nadia are instrumental to Hawk’s business, contributing to their departments and the wider team, while having an in-depth understanding of the platform, its capabilities and evolution and how these meet the needs and ambitions of clients. Their proven knowledge and aptitudes mean we can promote them to roles for which they are well-suited and that will enable the ongoing development of the business.”
Hawk Platform’s cross-channel capabilities enable its clients to plan, activate and manage advertising campaigns across mobile, digital audio, connected TV (CTV), digital out-of-home (DOOH), in-game advertising and the metaverse. The platform’s media insights technology enables meaningful and actionable insights to be extracted from all channels and used to enhance the effectiveness of future activity.