Attribution From JamLoop Launches, Providing Confidence in CTV Buying

Innovid Report Details Trends, Creative Benchmarks, & Best Practices for Advertising on Live-Streamed Sports

MarTech Interview with Michael Hilts, SVP Products @ Stirista

Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time

Fortune 500 Brands Account for Half of All Ads on Divisive and Fake CTV Content Channels, According to Peer39 Study

The Trevor Project CTV Campaign with GumGum Gives Boosts Ad Recall by 21%

GumGum Launches Initiative to Drive Action, Attention, and Awareness for Advocacy Organisations Across CTV With Innovative In-Video Ad Unit

Tremor International Hires Chance Johnson, Increasing Focus on Enterprise Partnerships

Made In Becomes First Brand to Reveal Results of Unified ID 2.0 in CTV Campaign Executed by Tatari

JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate, Scalable Targeting for OTT and Connected TV Campaigns

How to Ensure Effectiveness/Measure Your Brand Campaign Performance on CTV