Browsing Tag

CTV campaign

How to Ensure Effectiveness/Measure Your Brand Campaign Performance on CTV

CTV advertising is gaining momentum globally. Everybody watching TV via the internet is technically considered a connected TV user or OTT (Over-the-top) video consumer. Reports point out the fact that over 80% of U.S. households have at least one CTV device in regular use. Moreover, more than half of American homes have three or more CTV devices meaning each family member can potentially consume the content separately. Smart TVs, gaming consoles, streaming adapters are common things in every living room but advertising on…