CTV campaign

Johnson will lead the company’s enterprise and advanced TV business as Chief Commercial Officer, following its acquisition of Amobee Tremor International Ltd., a global leader in video, data and Connected TV (“CTV”) advertising offering an…
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DTC brand is first to share ROI using privacy-conscious identifier to plan and measure campaign success in streaming TV environment Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and…
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Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, announced it is partnering with JamLoop, the Connected TV (CTV) demand-side advertising platform that helps brands reach streaming TV audiences…
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CTV advertising is gaining momentum globally. Everybody watching TV via the internet is technically considered a connected TV user or OTT (Over-the-top) video consumer. Reports point out the fact that over 80% of U.S. households have at…
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