Browsing Tag

CTV platforms

B2B Advertising on CTV Platforms is 2021’s Gold Rush

It is quite likely that you’ve spent a lot of time online glued to a device over the past year, and that is perfectly understandable. Many of us have turned to technology to cope with the isolation caused by the COVID-19 pandemic, leading us to explore new forms of media as a result. Connected television (TV), which enables smart TVs and other devices to stream digital content, is one media format that has accordingly exploded in popularity. CTV’s captive audience is continuing to grow exponentially as the changes brought…

TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…