customer communication

Marketing teams spend significantly greater on their Email Marketing compared to other technologies. For every $1 spent on a campaign, email marketing delivers an ROI of $44. How concerned are you about your Email Marketing campaigns not delivering this ROI? With all the latest Marketing Technology available to the modern marketers for Automation, AI, CRMs, ABM and Live chat, it’s easy to lose sight of what's wrong with your Email Marketing campaigns. Of all the technologies that a marketing teams leverage, email was…

New Funding Allows Podium to Double Its Engineering Team and Expand Product Offerings to Better Serve Mid-Market and Enterprise Clients Podium, the leading customer communication platform for local businesses, announced that it has raised a $60 million Series B growth round of funding led by IVP with participation from Accel, Summit Partners, GV (formerly Google Ventures), and Y Combinator. Podium launched in 2014 as a product to help local businesses get honest and timely online reviews. Since then, the…

Hyland Receives XCelent Service Award From Celent for Exceptional Customer Service Hyland, a prominent content services solutions provider, was profiled as a leading vendor for customer communication management (CCM) capabilities for insurers by Celent. Defined by the analyst firm as 'a technology system that allows the automatic generation of documents from a managed template to both variable data and business rules,' Hyland is among only nine featured vendors delivering CCM capabilities to the insurance…

New Yes Lifecycle Marketing Report Finds That Marketers Are Prioritizing Email, Website, and Social Channels in 2018, but Overlooking the In-Store Experience According to the latest Yes Lifecycle Marketing survey, 89 percent of marketers listed email as one of their top three priorities in 2018, indicating that email marketing continues to be a staple even as other channels like social media and mobile apps mature. Recommended Read: Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social…