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Darren Guarnaccia

Hootsuite Welcomes MarTech Industry Veteran as New SVP of Product

Hootsuite, the global leader in social media management, announced Darren Guarnaccia has joined the company as SVP of Product. Guarnaccia brings over 20 years of experience in marketing technology and over 25 years of high-tech experience to his role at Hootsuite, where he will lead the company’s product management, product strategy, and product marketing functions. “Darren is an established martech visionary with a big picture view of industry trends, coupled with a relentless customer focus," said Ryan Donovan, CTO of…

TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)

What lead to the partnership between Crownpeak and BEACON? Darren: Crownpeak has been at the intersection of customer experience and privacy management for the past 10 years. Now, with new global regulations, such as Europe’s GDPR and the forthcoming CCPA, companies must engage with their consumers and ensure they not only agree to share their personal data but are informed enough to reasonably give consent, in order to be legally compliant. Too often though, brands are missing the need to also make this accessible, a…

TechBytes with Darren Guarnaccia, Chief Product Officer, Crownpeak

Darren Guarnaccia Chief Product Officer at Crownpeak The main point of GDPR is customers should have ownership and sovereignty over their personal data. We spoke to Darren Guarnaccia, Chief Product Officer at Crownpeak, to understand how they plan to accurately deploy their technology in the era of GDPR.Tell us about your role at Crownpeak and the team/technology you handle. As Chief Product Officer, I’m responsible for Crownpeak’s product direction and overall strategy in the business. As a part of that, I work…