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Data Optimization

Marketers Shouldn’t Have to be Data Scientists

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the…

TechBytes with Matt Harada, GM Data, Sovrn Holdings

Matt Harada GM Data, Sovrn  AI is a potent tool to combat the Fake News menace. Publishers are looking for Marketing Technologies that can solve this challenge. The recent Sovrn-Factmata partnership is seen as a credible technology integration to develop an advanced machine learning platform that can tackle fake-news. Matt Harada, GM Data, Sovrn reveals the fascinating aspects of their partnership with Factmata, using AI to combat Fake News and the growing role of Audience Data and CDPs.Tell us about your role at Sovrn…

TechBytes with Eric J. Hansen, Chief Technology Officer, SiteSpect

Eric J. Hansen Chief Technology Officer, SiteSpect Each brand will have different objectives in website optimization depending on what segment of audience they cater to. To deliver personalized customer experience, marketers rely on Personalization and Omnichannel Marketing Solutions. To better understand how website optimization solutions can enable marketers to deliver the best customer experience based on a targeted approach, we spoke to Eric Hansen, Chief Technology Officer at SiteSpect. Tell us about your role at…