Audiencerate Partnership Sees Sirdata Integrated on Adform Marketplace for the First Time
New global partnership brings new behavioural targeting streams for campaign activation to Adform’s customers.
Audiencerate, the platform specialising in agile data monetisation, and data and addressability company Sirdata, have joined forces in a partnership that will see Sirdata’s exhaustive taxonomy integrated on the Adform marketplace for the first time. Each trading desk, either independent or in-house – agency, ad network, publisher, or advertiser – using the Adform FLOW platform is now able to activate Sirdata’s…