Data Segments

New global partnership brings new behavioural targeting streams for campaign activation to Adform’s customers. Audiencerate, the platform specialising in agile data monetisation, and data and addressability company Sirdata, have joined forces in a partnership that will see Sirdata’s exhaustive taxonomy integrated on the Adform marketplace for the first time. Each trading desk, either independent or in-house – agency, ad network, publisher, or advertiser – using the Adform FLOW platform is now able to activate Sirdata’s…

Advanced Audience Targeting Capabilities Enabled Leading Food Brand to Effectively Reach its Audience with 6.3 Million Impressions Consumer adoption of connected TV (CTV) has grown quickly, with 50% of TV households now watching streamed television — one-third of which can only be reached by CTV as they do not subscribe to cable. CTV has become a can’t-miss opportunity for advertisers thanks to its highly engaged and targetable audiences. Yet, many still face the challenge of establishing a scalable audience strategy across…

Chile - Telecoms, Mobile and Broadband - Statistics and Analyses Just released, this edition of Paul Budde Communication’s focus report on Chile outlines the major developments and key aspects in the telecoms markets. Chile’s telecom sector benefits from effective competition, particularly in the broadband and mobile sectors. In recent years there has been an emphasis on developing fibre infrastructure to improve the reach and capacity of fixed-line services. Fixed-line teledensity continues to fall as consumers switch…

Data-driven Marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus, more efficient advertising when reaching these segments. While this remains the central concept, difficulties abound, including the fact that data sellers aren’t always aligned with marketer goals, and marketers aren’t always sure about what they’re buying. This past summer, the IAB Tech Lab launched a much-needed transparency initiative in the form of its Data Transparency…

Google Analytics is the tool most businesses use to monitor their websites. Google keeps improving the platform and they’ve released some great features recently; custom dashboards to name just one. But remember that the platform is always being enhanced, so it’s important to stay up to speed with all the different ways it can work for you. Many of the latest updates are related to customization. That’s no surprise because every website and company is different, so ‘one size fits all’ approaches to platforms and their…