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Data Storytelling

Data Storytelling: An Emerging BI Tech You Can’t Miss in 2019

Today, we dive into the most cutting-edge component of BI tech that data analysts are eyeing closely in 2019 — Data Storytelling Business Intelligence (BI) is slated to be a definitive area in the SaaS and analytics industry. The state of BI is observed to be fluid and dynamic, largely due to the disparity in the way various organizations define their IT goals and data modeling processes. According to the latest Forbes report, “organizations that are successful with analytics and BI apps define success in business…

Predictions Series 2018: Add More Science and Personalization to Your Storytelling Initiatives

In 2018, Marketers Must Align Their Linear Marketing Strategies to Accommodate Conversational Storytelling Initiatives The art of storytelling is an ancient art. However, for B2B marketers, the whole context of storytelling has changed with powerful audience data and insight-based technologies driving the modern marketing campaigns. The purpose of any content presentation is to deliver a relevant message to the audience-- easily understood, retained for long, and easy to reproduce in the future. To understand how…

3 Reasons Why Data Storytelling Will Be A Top Marketing Trend of 2018

Think back to the last text-heavy presentation you sat through. Or maybe I should say endured because we all know how boring it can be to look at words on a screen. In our ever-changing, meme-loving world where instant, snapshotted communication reigns supreme, creating visual ways to transmit data in the office is increasingly important. This importance isn’t just about aesthetic appeal; it turns out that the way we tell stories using data can positively impact your company’s bottom line. A study that looked at reader…