digital ad verification

H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels Integral Ad Science (IAS), a global leader in digital ad verification, today released its H2 2020…
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Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. consumers prefer YouTube to all other ad-supported streaming services on CTV, while brand safety and suitability are also top of…
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Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry's first globally accredited training program for digital ad verification. Marketing Technology News: CIO Honors Technology…
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Integral Ad Science (IAS), a global leader in digital ad verification, announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG's…
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Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr's buying platform, Xandr Invest, now offers IAS's contextual targeting and contextual avoidance capabilities across all programmatic buying.…
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"Sentiment analysis is one significant signal of many that can help inform activities like contextual targeting. What captures my attention with sentiment analysis is the underlying emotional classifications that IAS offers." Hi Tony,…
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Integral Ad Science (IAS), the global leader in digital ad verification, released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV,…
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Integral Ad Science (IAS), the global leader in digital ad verification, announced the appointment of seasoned technology leader Mehul Desai as Country Head, India to lead product innovation and business operations locally. Mehul will be…
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Integral Ad Science (IAS), the global leader in digital ad verification, announced that Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This critical new hire will accelerate IAS's global product…
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Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators like brand safety, viewability, and…
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Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party…
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Integral Ad Science (IAS), the global leader in digital ad verification, released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and…
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Taboola, the world’s leading discovery platform, announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance…
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Integral Ad Science (IAS), the global leader in digital ad verification, announced that Otto Berkes, Chief Executive Officer at Acendre, has joined its board of directors effective August 26, 2020. Berkes brings a wealth of experience to…
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Integral Ad Science (IAS), the global leader in digital ad verification, announced the rebrand of its MRC accredited metric "Qualified Ads" to "Quality Impressions". IAS's Quality Impressions represent a proprietary set of metrics that…
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Integral Ad Science (IAS), the global leader in digital ad verification, announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now…
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Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration…
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Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the…
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Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes…
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