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digital ad verification

Media Environments Continue to Improve Despite Global Pandemic, IAS Report Finds

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators like brand safety, viewability, and fraud. In the first half of 2020, consumers worldwide spent notably more time with various media as they observed the stay-at-home guidance of their respective geographies. According to eMarketer, consumers are now spending an extra hour per day on digital media alone compared to 2019.…

IAS Partners with Google in Building An Industry-Leading Automated Tag

Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager. Time spent manually wrapping tags is one of the biggest pain points for digital advertisers today. With IAS's new automated tag, they will now be able to reduce time spent wrapping tags. Additionally, advertisers will have a central location to…

IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season

Integral Ad Science (IAS), the global leader in digital ad verification, released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight in ten US consumers report…

Taboola And IAS Partner On Industry-First Brand Safety Solution For Performance Advertisers

Taboola, the world’s leading discovery platform, announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4 billion people each month, while…

Otto Berkes Joins Integral Ad Science Board of Directors

Integral Ad Science (IAS), the global leader in digital ad verification, announced that Otto Berkes, Chief Executive Officer at Acendre, has joined its board of directors effective August 26, 2020. Berkes brings a wealth of experience to the IAS board with expertise in business and building innovative technology solutions. As an Xbox co-founder, Berkes had an 18-year career at Microsoft where he drove groundbreaking hardware and software innovation in computer graphics, home entertainment, mobile devices, and cloud…

IAS Rebrands Its Media Quality Metric to “Quality Impressions”

Integral Ad Science (IAS), the global leader in digital ad verification, announced the rebrand of its MRC accredited metric "Qualified Ads" to "Quality Impressions". IAS's Quality Impressions represent a proprietary set of metrics that help ensure media quality transparency. To qualify as a Quality Impression, an ad unit must be viewable, by a real person, in a brand-safe and suitable environment - all within a campaign's correct geographical parameters. Marketing Technology News: Taboola and Outbrain Call off Their…

IAS Introduces ‘Context Control’, Giving Advertisers True Control Over the Context of Their Digital Ad Placements

Integral Ad Science (IAS), the global leader in digital ad verification, announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers seeking to better navigate the content…

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety

Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data…

Integral Ad Science Names Eu-Gene Sung as Chief Financial Officer

Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the organization in setting financial strategies to drive business outcomes and growth. Her first day will be May 6, 2020. "We have ambitious goals at IAS and Eu-Gene's experience working closely with CEOs to grow businesses, both in terms of revenue and profitability, makes her the ideal…

Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes across many aspects of the ecosystem, including a rise in global viewability rates across all formats and environments in the second half of 2019. Desktop video viewability has continued to rise, reaching new heights at 74.1% compared to 68.6% in the same period a year prior. Meanwhile, mobile…

IAS Partners with Mindshare and Google Marketing Platform to Achieve over 99% Brand Safety and Suitability on YouTube for Diageo

The need for advertisers to get brand suitability right in digital environments has never been more important. Integral Ad Science (IAS), the global market leader in digital ad verification, along with Mindshare and Google Marketing Platform were able to achieve over 99 percent brand safety and suitability on YouTube in a case study for global beverage leader, Diageo. With billions of hours of digital video content watched per day on YouTube, there exists a significant opportunity to reach highly engaged audiences. At the…