CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report Finds

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Integral Ad Science (IAS), the global leader in digital ad verification, released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry’s priority list.

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