digital conversations

2022 marks the seventh consecutive year Smarsh has been named a Leader, positioned furthest overall for completeness of vision Smarsh, enabling organizations to manage the risk and uncover the value within their digital communications,…
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“Personalization isn’t just about sending an email that has your customer’s name in the subject line. Personalization is about understanding and delivering to a customer’s specific challenges, knowing their past purchases, engaging at the…
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This past month marked the one-year anniversary of the pandemic that caused an unimaginable amount of disruption in the marketing industry. Priorities shifted among consumers, events were canceled, and screen fatigue set in. It has been an…
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Consumers Prefer Electronic Communications to Direct Mail by 3:1 Yet Businesses Continue to Fall Short Smart Communications™, a leading technology company focused on helping businesses engage in more meaningful customer conversations,…
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The right social media management strategy has always been something of a Holy Grail for marketers and brand strategists, but this moment in time has made designing an effective one particularly challenging. Some tactics that worked last…
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