Digital Element

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click-through rates boosted by as much as 20%. Having chosen Digital Element’s NetAcuity Pulse technology, the Cologne-based native advertising experts now offer enhanced…

Company Will Use IP Data to Help Protect Assets for More Than 100 Million Financial Accounts Throughout the LATAM Region Digital Element, the global geolocation data and services provider, announced today that SmartSoft will incorporate its NetAcuity IP datasets to enhance solutions developed for the prevention of fraud, money laundering and risk within the Latin American financial industry. “Significant fraud losses, large amounts of false positives, and serious adverse effects on customers’ experiences are the results…

Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced that specialist online advertising and marketing platform, Adnuntius, has chosen its NetAcuity Pulse technology to improve targeting capabilities for its global publishing and marketing clients. Adnuntius enriches geotargeting capabilities with Digital Element’s IP intelligence solution Adnuntius provides a holistic solution for data utilisation,…

New NetAcuity POI Database Gives Marketers Geo-Contextual Points of Interest Within 100 Meters Digital Element, the global geolocation data and services provider, announced its new NetAcuity Point of Interest (POI) Database, a first-of-its-kind IP-to-POI dataset that helps to identify consumers in the immediate vicinity of nearby points of interest. Leveraging its unique Mobility Index, which indicates whether an IP address is fixed or mobile, and the company’s machine-learning methodologies, Digital Element has made…

Industry-Leading IP Geolocation Technology Deployed to Boost Targeting Performance Digital Element, the global geolocation data and services provider, has announced that Platform161, a leading programmatic advertising company that operates worldwide, is taking its targeting to a new level by upgrading to NetAcuity Pulse. Platform161 enhances advertising platform with Digital Element’s IP Intelligence solution, NetAcuity PulseTM As a specialist DSP, Platform161 focuses on being flexible and customisable, creating…

NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale Digital Element, the global geolocation data and services provider, announced that Sift, a mobile advertising technology provider utilizing artificial intelligence (AI) and machine learning, has selected its NetAcuity EdgeTM datasets to use within its mobile app targeting solution, ensuring that clients’ ads are more accurately delivered both in the United States and abroad. With more than 1.4 billion unique profiles of smartphone…