Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting
Digital Element, the global IP geolocation data and services provider, has announced that specialist online advertising and marketing platform, Adnuntius, has chosen its NetAcuity Pulse technology to improve targeting capabilities for its global publishing and marketing clients.
Adnuntius enriches geotargeting capabilities with Digital Element’s IP intelligence solution
Adnuntius provides a holistic solution for data utilisation, programmatic buying and selling, and effective ad serving to clients internationally. By deploying Digital Element’s NetAcuity Pulse IP intelligence, Adnuntius will achieve the highest level of geotargeting available for its clients, right down to a hyper-local postcode level. The identification of connection type and speed, mobile carrier and internet service provider also helps Adnuntius’ clients to effectively build highly accurate targeting profiles.
“We enable publishers and marketers to reach the right audience with the right ad in the right context,” commented Stian Remaad, CEO and Co-Founder Adnuntius. “When a user goes to a webpage using Adnuntius technology, our data enables our clients to serve the most relevant ads using a range of parameters. The accuracy of our data is key to everything we do, and we seek out the best data partners in the industry to ensure we deliver the ultimate service to our clients. Digital Element is a market leader in the provision of IP geolocation data, and our previous experience of its services meant we were in no doubt they would be the right partner for us.”
Digital Element’s NetAcuity Pulse uses a network of IP location information derived from mobile devices, billions of on-device-location transactions, and internet routing infrastructure. This very precise – yet privacy-sensitive – global online targeting method is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether or not the connection is being made through a wifi network, the user’s point-in-time geographic location, and whether a home or business hotspot is in use. The benefits of using intelligent and precise targeting at scale include increased revenues, better return on investment, stronger brand loyalty, and improved consumer engagement.
“Adnuntius must deliver the most effective personalised campaigns possible for its clients, and we’re delighted to be able to help,” commented Kate Owen, Digital Element’s VP of Northern Europe. “Our highly accurate, valid and reliable data enables the best targeting capabilities technically possible while respecting and maintaining user anonymity. Advertisers and agencies have justifiably high expectations and only by using the best data available can these be met. By getting that right, technically-driven companies like Adnuntius can help their clients achieve high consumer engagement and response levels, and optimise overall campaign efficiency.”
Adnuntius joins Digital Element’s portfolio of high-profile clients, which includes: Adobe, Facebook, Pinterest, LinkedIn, Videology, Bidtheatre, Cxense, MediaMath, Adform, BBC, Discovery Networks, Platform161, Hubspot, Vibrant Media, Ogilvy, Voluum , Schibsted, and many others.