Tag: DMA
D

Super Bowl Lvii Viewership Prediction: Algorithm Identifies 112.9 Million in Likely Viewership

Predictive Marketing PRNewswire - February 10, 2023

Wendy’s and Tiger Pistol Partnership Sets the New Standard for Collaborative Advertising in the QSR Industry

Native & Programmatic Advertising PRNewswire - June 17, 2022

Samba TV Reports Big Super Bowl LVI Viewership Win for NFL & NBC

Analytics Globe Newswire - February 15, 2022

NetWise Launches Industry-Leading B2B Audience Data Platform

Audience Data MTS Staff Writer - June 9, 2021

How to Use Data to Drive Customer Propensity

Guest Authors Scott Logie - December 11, 2019

5 Strategies to Boost Online Post-Holiday Sales

Guest Authors Solomon Thimothy - January 7, 2019

DMA Selects OneTrust for GDPR Privacy Programme and Marketing Compliance

Privacy and Regulations PRNewswire - June 26, 2018

Focus on ‘Data Centricity’ to Achieve Higher Sophistication by 2019

Data Management Platforms Sudipto Ghosh - February 15, 2018

SpotX and fuboTV Join Forces for Programmatic Monetization of OTT Content

Native & Programmatic Advertising Sudipto Ghosh - January 22, 2018

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

AI/ML Sudipto Ghosh - December 28, 2017

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