DMA Selects OneTrust for GDPR Privacy Programme and Marketing Compliance

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The UK’s Top Organisation for Data-Driven Marketers Will Leverage OneTrust for Its Internal GDPR and ePrivacy Compliance Programme

DMA, the UK’s member-based network of 1,000 data-driven marketing companies, announced that it selected OneTrust, the global leader in privacy management and marketing compliance software to automate its privacy programme for compliance with the General Data Protection Regulation (GDPR) and impending ePrivacy Regulation.

DMA will leverage many OneTrust modules operationalize their privacy and marketing compliance activities. DMA will use OneTrust for assessment automation, including privacy impact assessments and data protection impact assessments (PIA/DPIAs) and data mapping to maintain records of processing activities. DMA will also implement the full OneTrust Marketing and Web Compliance suite of products, including Universal Consent Management, Data Subject Access Rights Request, and Cookie Consent and Website Scanning.
Rachel Aldighieri
Rachel Aldighieri

“Marketers across the UK look to the DMA for research, guidance and best practice, particularly when it comes to the complex challenges of compliance with GDPR and ePrivacy legislation,” said Rachel Aldighieri, MD at the DMA. “When we were assessing the needs for our internal privacy management, OneTrust was the clear leader in the market and able to provide a solution that fits our needs perfectly. Their technology is backed by deep regulatory research and helps automate an otherwise complicated process of privacy and marketing compliance.”

Kabir Barday
Kabir Barday

“We’ve built the industry’s most widely used and innovative marketing compliance and privacy management technology and are excited to partner with DMA to help automate and operationalise their GDPR efforts,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “Marketers across the UK look to the DMA for guidance and best practices for GDPR compliance, and we’re proud to be the solution that the DMA has selected for its own GDPR, marketing compliance and privacy programme management.”

Recommended Read: TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

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