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DMA

How to Use Data to Drive Customer Propensity

Propensity – that is, a natural inclination or tendency – is a term that’s used frequently in Marketing, but not much anywhere else. Customers are a jumpy lot: a recent survey from the DMA found that 61% of customers had switched at least one brand in the last 12 months, so it’s no wonder that marketers and brands want to know what their customers will do next and when. Do they have a propensity to purchase or donate again or to lapse or go elsewhere? To try and predict these answers, propensity models attempt to anticipate…

5 Strategies to Boost Online Post-Holiday Sales

The holiday season may be over, but customers are still in the mood to buy products, with gift cards and holiday cash burning holes in their pockets. The push to buy last-minute gifts and exchange one gift for something else are just a few reasons why consumers are shopping in January.  Capturing these sales during the post-Christmas, Hanukkah and Kwanzaa holiday season is not an automatic task and requires a bit of planning. The key is to pay attention to signals from your customers. Here are five strategies to boost those…

DMA Selects OneTrust for GDPR Privacy Programme and Marketing Compliance

The UK's Top Organisation for Data-Driven Marketers Will Leverage OneTrust for Its Internal GDPR and ePrivacy Compliance Programme DMA, the UK's member-based network of 1,000 data-driven marketing companies, announced that it selected OneTrust, the global leader in privacy management and marketing compliance software to automate its privacy programme for compliance with the General Data Protection Regulation (GDPR) and impending ePrivacy Regulation. DMA will leverage many OneTrust modules operationalize their…

Focus on ‘Data Centricity’ to Achieve Higher Sophistication by 2019

Latest Research from IAB Data Center of Excellence and Data & Marketing Association Shows Talent Gap Remains Significant Obstacle The Interactive Advertising Bureau (IAB), its Data Center of Excellence, and the Data & Marketing Association (DMA) have released “The Data-Centric Organization 2018,” the results of a survey showing that US marketers and publishers remain intensely focused on achieving “data centricity” across their organizations, with 90 percent responding that they either have or are developing an…

SpotX and fuboTV Join Forces for Programmatic Monetization of OTT Content

fuboTV Would Leverage SpotX’s Robust Monetization Capabilities for OTT Content, Massive Scale, and Deep Agency Relationships Throughout 2018 Barely weeks before the start of the Winter Olympics 2018, SpotX has announced a strategic partnership with fuboTV, the leading sports-first streaming TV service. Through this partnership, the leading video ad serving platform is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content - including more channels that carry sports in a base package than any…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…