TechBytes with Jerome Underhill, SVP EMEA, APAC and LATAM at Xandr
Tell us about your role and your journey into the Advertising/Marketing industry?
My first foray into the Digital Ad space came after nine years in consumer finance with Capital One, for who I built businesses in the UK, across Europe and in South Africa, where I lived for three years. The move into digital came from a desire to apply the data-driven decisioning skills I’d developed in a new space and looking for a high growth sector to test the belief that these were transferable.
This led me to Advertising.com and…