As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered …
TechBytes with Todd Bowman, Director, SEM and Feeds, Merkle
Todd Bowman Director, SEM and Feeds, Merkle The industry now has access to more location data than ever before through …
TechBytes with Vaughan Denny, EMEA Sales, IPONWEB
Vaughan Denny EMEA Sales at IPONWEB Every year, we hear about agencies pulling out of Dmexco to save money. We …
Connected TV for CTV: Fresh Insights from DMEXCO 2018
Over 40,000 visitors and 1,000+ global ad tech industry leaders gathered in Cologne for DMEXCO 2018, so the place was literally brimming with …
The Key to Good Marketing? Responsibility
This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of …
Top 5 Mobile Ad Tech Trends at DMEXCO 2018
The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, …
TechBytes with Bobby McFarland, President at CrossInstall
Tell us how your role, as President and Co-Founder, at CrossInstall and your technology has grown to meet the company …
CoreMedia Announces Strategic Partnership with Elastic Path
Best-Of-Breed Content Experience and Commerce Platforms Align so Companies Can Monetize Amazing Customer Experiences CoreMedia, global provider of best-of-breed content …
DO Global Showcases New, Intelligent DSP at DMEXCO 2018
DU Ad Platform – the mobile ad platform from internet company DO Global – officially introduced its intelligent demand side platform (DSP) …
SAP Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn
SAP SE announced plans to enhance the SAP Marketing Cloud solution, introducing new “smart” capabilities to help companies focus on the best …
Interview with Mike Baker, President and CEO, dataxu
"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being …
DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns
S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the …
Vorsprung Durch Dmexco
This week I attended the digital Disneyland that is Dmexco: 50,000 plus of the world’s digital business community descended in …
MarTech Market Worth $34.3 Billion a Year; 50% Of Brands Don’t Have the Tools Yet!
Global leaders and innovators throng to Dmexco to understand the digital trends of 2017. Just ahead of the event, Moore Stephens …