Browsing Tag

Dmexco

TechBytes with Jerome Underhill, SVP EMEA, APAC and LATAM at Xandr

Sudipto Ghosh Oct 17, 2019 0

Tell us about your role and your journey into the Advertising/Marketing industry? My first foray into the Digital Ad space came after nine years in consumer finance with Capital One, for who I built businesses in the UK, across Europe…
Read More...

Interviews

TechBytes with Jeff Meglio, VP of Agency Partnerships at Sovrn

Sudipto Ghosh Oct 2, 2019 3

Have you been to DMEXCO before? This was my 4th consecutive year attending the conference and it’s definitely changed over that period. As the industry is evolving, there was plenty to discuss and many of the conversations that took…
Read More...

Data Management Platforms

AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019

Sudipto Ghosh Sep 16, 2019 0

Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced the launch of Lotame PDX to respond to persistent demands from the market for "increased data trust,…
Read More...

Native & Programmatic Advertising

RhythmOne Launches its Programmatic Platform in Asia-Pacific and Latin America

Globe Newswire Sep 11, 2019 0

Company Also Appoints Two Key Industry Players to Help Lead Global Expansion Efforts RhythmOne, LLC, a Tremor International company, announces it will be bringing the infrastructure, scale and success of its programmatic platform to the…
Read More...

Guest Authors

DMEXCO Learnings and the Future of AI in Marketing

Georg Loewen Nov 1, 2018 0

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies…
Read More...

Interviews

TechBytes with Todd Bowman, Director, SEM and Feeds, Merkle

Sudipto Ghosh Oct 23, 2018 1

Todd Bowman Director, SEM and Feeds, Merkle The industry now has access to more location data than ever before through data collected from apps, cell phones, etc. In this context, we spoke to Todd Bowman, Director, SEM and Feeds,…
Read More...

Interviews

TechBytes with Vaughan Denny, EMEA Sales, IPONWEB

Sudipto Ghosh Oct 11, 2018 1

Vaughan Denny EMEA Sales at IPONWEB Every year, we hear about agencies pulling out of Dmexco to save money. We spoke to Vaughan Denny, EMEA Sales at IPONWEB, to understand what agencies are looking to get out of Dmexco and the key…
Read More...

Guest Authors

Connected TV for CTV: Fresh Insights from DMEXCO 2018

Ivan Guzenko Sep 22, 2018 1

Over 40,000 visitors and 1,000+ global ad tech industry leaders gathered in Cologne for DMEXCO 2018, so the place was literally brimming with people, ideas, and spirit of innovation. Trying to achieve greater competitive advantages today…
Read More...

Guest Authors

The Key to Good Marketing? Responsibility

Giuseppe Caltabiano Sep 20, 2018 2

This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of effective marketing—curiosity, action, responsibility and experience. Most marketers think about how these terms…
Read More...

Guest Authors

Top 5 Mobile Ad Tech Trends at DMEXCO 2018

Markus Malti Sep 19, 2018 2

The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, gathered thought leaders across the digital marketing industry under one roof. The 41,000 visitors-strong event is held…
Read More...

Interviews

TechBytes with Bobby McFarland, President at CrossInstall

Sudipto Ghosh Sep 13, 2018 0

Tell us how your role, as President and Co-Founder, at CrossInstall and your technology has grown to meet the company and the ad industry’s changing needs. When we founded CrossInstall six years ago, our core business was focused on our…
Read More...

Content Marketing

CoreMedia Announces Strategic Partnership with Elastic Path

MTS Staff Writer Sep 13, 2018 0

Best-Of-Breed Content Experience and Commerce Platforms Align so Companies Can Monetize Amazing Customer Experiences CoreMedia, global provider of best-of-breed content management platform, CoreMedia Content Cloud, announced at DMEXCO a…
Read More...

Mobile Advertising

DO Global Showcases New, Intelligent DSP at DMEXCO 2018

PRNewswire Sep 13, 2018 0

DU Ad Platform - the mobile ad platform from internet company DO Global - officially introduced its intelligent demand side platform (DSP) at the 2018 DMEXCO digital marketing expo in Cologne, Germany. The upgraded DSP leverages Baidu's…
Read More...

B2B Commerce

SAP Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn

PRNewswire Sep 12, 2018 0

SAP SE announced plans to enhance the SAP Marketing Cloud solution, introducing new "smart" capabilities to help companies focus on the best sales leads and increase customer retention. Plans for SAP Intelligent Services for Marketing…
Read More...

Interviews

Interview with Mike Baker, President and CEO, dataxu

Sudipto Ghosh Sep 12, 2018 0

"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into…
Read More...

Mobile Advertising

DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns

Sudipto Ghosh Sep 5, 2018 0

S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the exhibitionists and attendees at DMEXCO 2018. Reason -- the leading mobile programmatic platform would be showcasing…
Read More...

Guest Authors

Vorsprung Durch Dmexco

Damian Ryan Sep 15, 2017 1

This week I attended the digital Disneyland that is Dmexco: 50,000 plus of the world’s digital business community descended in Cologne for what has proved to be, in my opinion, the best event in our sector. And digital paradoxes aside,…
Read More...

Staff Writers

MarTech Market Worth $34.3 Billion a Year; 50% Of Brands Don’t Have the Tools Yet!

Sudipto Ghosh Sep 13, 2017 2

Global leaders and innovators throng to Dmexco to understand the digital trends of 2017. Just ahead of the event, Moore Stephens has announced the launch of a research report into the US and UK MarTech industry. The research which covered…
Read More...