DOOH

Lemma Infibid Ensures Compliance, Optimizes Rates with AI, Seamlessly Connects to Global Ad Platforms and DSPs Lemma, a leading omnichannel platform for emerging media, announces the launch of Lemma Infibid, an innovative header bidding…
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Empowering DOOH buyers to navigate the complexities of the programmatic ecosystem, Hivestack Curate provides an exclusive, centralized and transparent marketplace to transact with multiple supply sources across one deal Hivestack, the…
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The pioneering execution across two iconic DOOH units in Times Square sees screens display 3D elements in tandem across a 15 second spot featuring the new Shasta Boot Tall Leading digital marketing business Jellyfish today announces the…
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Vistar’s Retail Inventory Packages allow marketers and omnichannel demand-side platforms (DSPs) to access prepackaged, retail-specific DOOH inventory Vistar Media, the leading global provider of programmatic technology for digital…
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Edison Interactive and AirSqreen Inc. are pleased to announce they have entered a global strategic partnership, building client-accretive transparent reporting with AirSqreen's real time campaign verification technology on Edison…
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This new solution enables media owners to more accurately measure audience impressions, reach and frequency for DOOH and provides advertisers with high quality impression data to better understand the impact of DOOH campaigns Hivestack,…
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Hawk, a leading European player in digital omnichannel communication, has launched Diskuss, a new interactive ad format developed to strengthen the engagement between brands and their target audiences. The advanced creative allows…
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This appointment highlights Lemma's commitment to investing in top talent to drive innovation and growth in the industry. Lemma, an independent omnichannel Supply-side platform (SSP) for emerging large-format ads, has named Michael…
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Advertima entered into an exclusive partnership with DigitAll bringing the next generation of AI technology in Retail Media and DOOH industry to the GCC region! DigitAll, a subsidiary of W Group leading digital transformation and the…
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How can marketers craft impactful digital journeys that can lead to return customers and long term growth? Find out what the best in B2B marketing do: catch the latest tips from this weekly highlight: ___________ MarTech…
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Hoppr, an Australian-based advertising technology company, appoints Joe Prusz as the company’s new Chief Executive Officer Australian advertising technology company Hoppr is delighted to announce the appointment of Joe Prusz as the…
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StackAdapt, the leading self-serve programmatic advertising platform, today announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place…
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Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions and Apparatix, a premier provider of software solutions for the DOOH industry, are pleased to announce their…
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European agreement integrates onsite search behaviour with offline advertising channels to enhance targeting and measurement capabilities European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence…
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Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at an accelerated 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad…
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The new partnership will focus on providing access to Phi's premium digital billboards in UAE to global advertisers via Lemma. Lemma, an independent Supply Side (SSP) Platform for DOOH & Phi advertising, a Naif Alrajhi Investment…
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Let's look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Marketing Technology News: MarTech Interview with Liz Carter, CMO at…
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Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in…
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A recent Billboard and the Outdoor Advertising market report by Absolute provides insightful details on the state of its global development, as well as possibilities and difficulties that may arise in the near future, based on data that has…
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Data-Driven Targeting, Unmatched Scale/Reach and Unskippable Nature Are Among Advertisers’ Top OOH Considerations More than half (51%) of advertisers expect to invest more in Out of Home (OOH) in 2023, according to a new survey of brand…
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