DTC

PurpleLab®, the healthcare analytics platform with one of the largest medical and pharmaceutical databases in the United States, announced the introduction of Audience Builder, a new solution for advertisers that simplifies the use of…
Read More...

Backed by a $7.5M seed funding round, the technology helps brands turn promotion spend into profit Monocle, an AI-powered promotion platform, today is emerging from stealth mode with technology to help consumer brands seamlessly…
Read More...

First-of-its-kind audience building leverages ML/AI and RWD to create ideal DTC and HCP segments for proactive engagement at critical moments in the health journey. Swoop, the leading provider of custom direct to consumer (DTC) and…
Read More...

Over the past decade an increasing number of platforms, software and other tools have been developed to support the launch of DTC businesses, giving founders a series of plug and play solutions to choose from at nearly every step of the…
Read More...

New Features Include A Full CDP, Automated Merchandising, Machine Learning And Marketing Automation To Increase Sales, Conversion And Profitability Nogin , a leading provider of innovative Commerce-as-a-Service (CaaS) technology, launched…
Read More...

Alexa Kilroy, Head of Brand at Triple Whale chats about different ways for marketers to optimize a brand's online experience while maintaining customer data privacy standards: _________ Welcome to this MarTech Series chat, Alexa, tell…
Read More...

What eCommerce trends and capabilities will start dominating the online marketplace? Claudia Johnson, Vice-President of Capability Acceleration at Flywheel Digital has a few thoughts: _______ Could you tell us more about yourself and…
Read More...

New feature enables CEOs and brand managers to access critical business metrics in seconds across their channels CEOs and brand managers of DTC and e-commerce brands can now dramatically reduce the time and labor needed to analyze and…
Read More...

Northbeam helps customers scale profitably in a privacy-first marketing landscape, tracking $4.4 billion in revenue, $1.2 billion in ad spend, and 4.3 billion pageviews annually Northbeam, the machine learning-powered marketing measurement…
Read More...

Artificial Intelligence emerges as consumer receipt capture technology of choice -Veryfi, using artificial intelligence (AI) technology to transform documents into structured data in just seconds, has added marquee customers in the…
Read More...

Acquisition enhances Swiftline’s data-science backed e-commerce software platform Swiftline Corp, a data-science backed e-commerce software company, announced it has acquired Charm.io, a direct-to-consumer (DTC) e-commerce intelligence…
Read More...

Guide from Rain the Growth Agency delves into trends and opportunities in over-the-top streaming video Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has published a new guide,…
Read More...

Lulu announces new ecommerce integration with WordPress The newest addition to Lulu.com’s publishing platform, Lulu Direct, enables authors to take advantage of direct-to-consumer sales channels, combined with the ease and…
Read More...

New capabilities combine dynamic product ads, headless commerce-enabled Shoppable ads, bestseller recommendations, powerful feed-based decisioning, real-time analytics and privacy-first attribution across optimized customer journey…
Read More...

New executive hire strengthens Chord's ability to scale its headless commerce and data offering to more DTC brands Chord, the headless commerce and data platform for DTC brands primed to scale, today announced that David Dewey has joined…
Read More...

Kaspien Holdings Inc., a leading e-commerce marketplace growth platform, today announced the expansion of the Company's direct-to-consumer (DTC) vertical. Kaspien will build a comprehensive infrastructure to support the sale, shipment, and…
Read More...

Get Joy, a DTC dog wellness brand founded by former Facebook executive Tom Arrix, today announces the establishment of the first-ever dog park in the metaverse. Get Joy wants communities to recognize and respect their evolving dog…
Read More...

Customer growth, platform innovations and new partnerships propel market momentum in record-setting year Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, announced today that 2021 resulted in…
Read More...

The international provider of insight-led customer experiences, Mapp, and the world's fastest-growing commerce platform, VTEX, are launching the interactive guide "Retail vs. DTC – An Informative Guide to Direct-to-Consumer Marketing" as a…
Read More...

As brands shift to selling on multiple marketplaces, 7 out of 10 professionals say they are overwhelmed by complexity of ecommerce tools and lack access to unified data to make informed decisions  Tradeswell, the first operating system for…
Read More...