DTC

New Structure Designed to Further Accelerate the Company’s Direct-to-Consumer Strategy, in light of the Rapid Success of Disney+ Company’s Creative Engines Will Focus on Producing Content for DTC as well as Legacy Platforms, while Newly Centralized Distribution Group Will Oversee Commercialization and Distribution of All Content Globally Alan F. Horn and Alan Bergman, Peter Rice, and James Pitaro Will Lead the Company’s Three Content Creation Groups Kareem Daniel Named Chairman, Media and Entertainment Distribution,…

Scalefast, a Los Angeles-based digital commerce solution that is changing the way brands do direct-to-consumer (DTC) eCommerce, is pleased to announce the appointment of Nicolas Chaumartin as Chief Revenue Officer. As the newly appointed Chief Revenue Officer, Nicolas will be managing all customer-facing segments of the company and will be responsible for building company revenue in Scalefast’s next phase of growth and expansion. Marketing Technology News: WPP Acquires Velvet Consulting An accomplished business executive,…

Digital commerce solution raises Series B from investment partners Xplorer Capital, Stereo Capital, FJLabs, Benhamou Global Venture and Crédit Mutuel Equity Scalefast, a Los Angeles-based digital commerce solution that is changing the way brands do direct-to-consumer (DTC) eCommerce, has raised a $22 million Series B funding round. Scalefast plans to use this funding to expand its team, footprint and product offering to further support existing and new customers. Marketing Technology News: Veteran Retail Tech…

CommerceHub Flash Offering Enables Scalable Direct-to-Consumer Ecommerce Growth while Diversifying Distribution through Ingram Micro's 3PL Network CommerceHub, the leading enterprise drop ship and managed marketplace platform, in collaboration with Ingram Micro Commerce & Lifecycle Services, today announced the launch of CommerceHub Flash to enable brands to rapidly scale direct-to-consumer (DTC) ecommerce growth. CommerceHub Flash provides brands instant access to retail and marketplace sales channels combined…

Retailers spend millions trying to capture the attention of holiday shoppers but are missing an opportunity to create loyalty when customers start their post-holiday returns journey. This may be in large part due to the fact that many brands choose to optimize for reverse logistics when planning their returns strategy, instead of taking a more customer-centric approach. UPS’ data projects its annual “National Returns Day” for Thursday, January 2, 2020, but in actuality, the customer return journey starts sooner. Returnly,…

SimplyCook, Made.Com, Abel & Cole and Birchbox Lead the UK ‘Direct to Consumer’ Movement Research into consumer awareness of ‘direct to consumer’ (DTC) brands by Rakuten Marketing reveals four of the top five names are local, UK businesses, putting them ahead of global brands Glossier, Harry’s and Casper. Conducted among 2,000 UK consumers and a further 2,000 in France and Germany, the study proves that despite recent headlines, the top global DTC brands are lesser known than SimplyCook, Made.com, Abel & Cole…

New Research Shows DTC Shoppers Are Two Times More Likely to Purchase a Product After Seeing an Ad on CTV Than on Linear Television Telaria, the complete software platform to manage video advertising for premium publishers, in partnership with Hulu, today published new research demonstrating how Connected TV (CTV), the medium of choice for young, affluent and educated consumers, is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers. The study,…

Dollar Shave Club. Warby Parker. Casper. These and other upstart direct-to-consumer (DTC) brands are a disruptive force. In eliminating the middle person, they offer consumers an appealing alternative to established brands in terms of price and experience. DTC brands have a major advantage over competitors: They convert on their website, so it’s much easier for them to know which media channels are working. That’s why these brands are rewriting the marketing playbook. For such brands, it’s not about choosing digital media…