Browsing Tag

email analytics

TechBytes with Ryan Pfenninger, Chief Technology Officer at 250ok

Tell us about your role and the team/technology you handle at 250ok. I’m the Chief Technology Officer of 250ok, where I oversee all progress of our Product and Engineering teams. I still maintain a very hands-on role, with much of my day in the product, improving it, fixing issues that arise, and overall ensuring the 250ok platform is everything we want it to be. Can you talk us through the decision process of setting the new integration in place? What was the “tipping point” that made you realize 250ok needed to have…

250ok Introduces Google Postmaster Tools Integration

Industry-First Initiative Gathers Google Postmaster Tools Information into Comprehensive Single-Point Interface 250ok, an Indianapolis-based email analytics and deliverability platform, introduced its integration with Google Postmaster Tools. The feature is the first in the industry to gather Google postmaster data across IP addresses and domains into one solution, allowing senders to analyze all Gmail deliverability signals at once. The Google Postmaster Tools integration is available now for all 250ok customers as a part…

TechBytes with Alex Griffis, SVP of Product at 250ok

Tell us about your role and the team/technology you handle at 250ok. My role is primarily focused on defining the Product vision, its roadmap, and the strategic requirements to align our Product strategy with customers’ goals. From conception through launch, I work closely with engineers, marketers, and stakeholders to define what we’re building and why we’re building it. It’s an incredibly rewarding mix of interfacing with customers, planning development sprints, coordinating pilot programs, and working with Business…

SparkPost Introduces the Industry’s First Predictive Email Intelligence Platform

SparkPost, the #1 email delivery and analytics service, announced SparkPost Signals, the first predictive email intelligence platform which analyzes the behavior of trillions of emails to predict email engagement and delivery health. It allows marketers to optimize their email delivery based on predictive analytics and machine learning to maximize revenue and avoid costly outages. Signals represents a major advancement in email analytics, as SparkPost works to transform the email delivery and deliverability market with data.…