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Facebook Audience Network

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology 

The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology company creating solutions for smarter ad monetization, announced that Facebook Audience Network is partnering with Fyber FairBid, Fyber's new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage the right audiences, in an efficient, and…

Capturing the Omnichannel Opportunity: dotmailer Extends Platform to Help Brands Be Smarter Than Ever

Extended Platform Aims to Help Time-Poor Digital Marketers Build More Effective Strategies in Today's Multi-Channel World dotmailer, a leading provider in the digital marketing sector, has announced the launch of new omnichannel features which enhance its existing marketing automation platform. With a host of new channels now available – including SMS and Facebook Messenger, automated retargeting across Google AdWords and Facebook Audiences, and in-email product recommendations – this development will empower brands to…