Browsing Tag

Facebook Audience Network

ironSource’s LevelPlay is Industry’s First In-App Bidding Platform Open for all Developers

Leading mobile monetization and marketing company ironSource announced that it’s in-app bidding platform is now automatically open and available for all developers. In addition, the company announced that Facebook Audience Network is now in open beta, allowing any developer using the ironSource mediation platform to access one of the industry’s largest bidders, and utilize this demand source without any pre-approval necessary. “This is a really exciting step towards truly democratizing access to in-app bidding,” said Nimrod…

ironSource Expects 70% of Its Mediation Traffic To Run Through In-App Bidding by End of Year

Company Revamps Management Module and Partners with Facebook Audience Network to Enable Game publishers to maximize their ad monetization and improve operational efficiency through real-time bidding Leading mobile marketing company ironSource today announced impressive growth and developments in its in-app bidding platform, LevelPlay. Facebook Audience Network will now be available in a closed beta on LevelPlay, opening up one of the industry’s largest bidders to the thousands of game publishers using ironSource’s…

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology 

The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology company creating solutions for smarter ad monetization, announced that Facebook Audience Network is partnering with Fyber FairBid, Fyber's new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage the right audiences, in an efficient, and…

Capturing the Omnichannel Opportunity: dotmailer Extends Platform to Help Brands Be Smarter Than Ever

Extended Platform Aims to Help Time-Poor Digital Marketers Build More Effective Strategies in Today's Multi-Channel World dotmailer, a leading provider in the digital marketing sector, has announced the launch of new omnichannel features which enhance its existing marketing automation platform. With a host of new channels now available – including SMS and Facebook Messenger, automated retargeting across Google AdWords and Facebook Audiences, and in-email product recommendations – this development will empower brands to…