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FIFA

Instart World Cup Ad Performance Study Reveals Why Advertisers Are Winning This Year’s Tournament

Fans Are Watching the World Cup Live, and Commercials Are Impacting Their Behavior — Especially if the Ads Feature David Beckham Instart, the company helping thousands of leading brands around the world deliver faster, safer and more profitable online experiences, today announced the results of its 2018 World Cup Ad Performance Study. The study revealed that more than two-thirds (70 percent) of Americans and Brits watching the 2018 World Cup are doing so live, with the Brits (81 percent) watching more live matches than the…