Browsing Tag

firmographics

MarTech Interview with David Greenberg, CMO at Act-On 

Every marketer today needs to adopt a hyper-focused strategy to create a seamless customer experience, but this can’t happen without the right martech, David Greenberg, CMO at Act-On shares a few of his top martech adoption and marketing thoughts in this QnA: _______ Welcome to this martech chat David, tell us more about Act-On’s marketing journey through this still largely ongoing pandemic and some of the martech that helped drive goals during this time? It has been a challenging, uncertain year and Act-On is not…

Market Planning: A New Data Science Approach for 2020 and Beyond

When conducting an evaluation of markets, competitors, trends and opportunities, strategic business planners have relied heavily on a set of long-established financial measures like “top down” market sizing and trend analysis as a basic component in their market models. This briefing will make the case that traditional analytical methods and tools are missing a level of depth that is critical to understanding today’s complex buyer and competitive environments in a meaningful and actionable way. By the end of this…

Audience Management Platform Leadspace Raises $21 Million Series C Funding to Drive AI-Enabled MarTech Transformation

Series C funding for Leadspace was led by Arrowroot Capital and JVP to support continued AI product leadership and customer growth in the US, and Israel World's leading B2B audience management platform for marketing and sales, Leadspace has raised $21 million in Series C funding, led by Arrowroot Capital and existing investor Jerusalem Venture Partners (JVP). As B2B organizations increasingly use big data and AI to drive more targeted relevant engagement and faster growth, Leadspace's latest funding round would drive…