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Fitness

Introducing Wix Fitness: All in One Solution for Fitness Entrepreneurs

Tailored solution for fitness entrepreneurs to grow their business, manage customer relationships, promote their businesses, and build community  Wix.com Ltd has globally launched Wix Fitness, powering fitness entrepreneurs to start, build, manage and promote their fitness business directly from the Wix platform. Wix Fitness provides all the tools instructors, trainers, coaches and studio owners need to easily manage every aspect of their business from their website or on the go from the Wix App. Wix Fitness handles…

How Innovation Powers Franchising in Boutique Fitness

Large Commercial Gyms Have Dominated the Franchising Game for Years, but Innovation in Both Technology and Exercise Has Allowed Their Boutique Siblings to Bridge the Gap Starting in 1980, the iconic Gold’s Gym in Venice Beach California became one of the first gyms to start a franchise. Owner Pete Grymkowski and his partners took Gold’s from one location to 538 gyms around the world by the time ownership changed hands in 1999. This was the beginning of the franchising “gold rush” in the fitness industry. Franchising…

Is January 1 Really the “Black Friday” of Fitness?

The more we learn about how consumers are using mobile devices, the more we see that marketing in some industries may be off the mark. For example, our recent data study on the fitness app industry shows that the cycles of interest stretch far beyond the New Year’s Day gym rush. The study, which covers 2017, and January 2018, shows that consumers are just as interested in fitness in July as they are in January, and even more so from October to December. This would seem to be an eye opener for industry marketers who look…