Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy
We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s marketers aren’t leaving the connection up to chance. In fact, they are scouting out web-based hot spots or desirable locations to target consumers and simulate those “right place, right time” encounters using location data. Spotify is one of the biggest brands employing this strategy, using Geomarketing to create an unmatched user experience. In our hyper-connected world, this approach enables brands to bridge the gap…