Banner Before Header
Browsing Tag

GetApp

TechBytes with Chris Warnock, Content Analyst at GetApp (now part of Gartner)

Could you tell us about your role and the industry/technology you cover at GetApp? I’m an Analyst at GetApp where I cover trends in Sales, Marketing and Customer Experience—including Marketing Psychology and Consumer data privacy. How have consumer attitudes towards personal data shifted in the last few years? Consumer concerns around privacy and personal data are on the rise. A recent GetApp survey found 91% of U.S. consumers feel ads know too much personal information about them. Additionally, many people seek to…

GetApp Unveils Results of Workforce Trends Study, Uncovering Shifts in Remote Work, Privacy and AI SMB Perceptions

Research From Software Insights Company Shows a 400 Percent Increase in Remote Working Behaviors, a Data Security Knowledge-Gap and an Unpreparedness to Tackle AI-Fueled Business Transformation GetApp, a recommendation engine that helps SMBs make informed software purchasing decisions, announced the results on a new research study which examined the impact emerging technologies are having on workforces, large and small. The study, of more than 900 respondents who reported full-time employment in the United States,…

TechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company)

Tell us about your role and the industry/technology you cover at Gartner. I’m an Associate Principal Analyst at Gartner. I work in Gartner’s Digital Markets unit, where I write research for GDM’s GetApp (a Gartner company) brand. I cover trends in cloud Business Intelligence (BI) for small and midsize businesses (SMBs), which includes Data Mining, Analytics, Big Data, and Artificial Intelligence techniques like Machine Learning (ML). How big is your Research and Analytics team? We currently have close to 30 analysts…

How you Should be Using Chatbots in your Business

As chatbots become increasingly more developed, and the demand for instant online customer service continues to rise, the debate about whether we should be using chatbots in business is creating divided opinions. The truth is, there is a strong case for both sides. There is no doubt chatbots can be beneficial to both businesses and their consumers, but they can also be a nuisance for customers who have a more serious problem and just want human assistance. Improving Online Experience In the on-demand world we now live in,…

Agile CRM Recognized as a Leader in the CRM Space

Company Increasingly Ranked Higher by Major Software Review and Discovery Sites Agile CRM was recently ranked as the seventh most popular customer relationship management (CRM) solution by Capterra, a world-renowned business software review site. Capterra also ranked Agile CRM as one the top 20 most user-friendly CRM solutions. In addition, GetApp, a leading business app and software discovery platform, recently ranked Agile CRM as the number two leading CRM solution in the entire CRM space. Since launching in 2013, Agile…