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Gigya

SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite

SAP SE fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP® C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA® Data Management Suite, the industry's first comprehensive data management solution that enables companies to turn data sprawl into business value. The announcement was made by SAP CEO Bill McDermott at the company's annual SAPPHIRE NOW® conference. SAP C/4HANA is an…

SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

Marketers See Regulation as an Opportunity to Increase Customer Loyalty, CMO Council and SAP Hybris Study Shows SAP SE released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. The release of SAP Customer Data Cloud solutions – which includes the SAP Customer Identity, SAP Customer Consent and SAP…

SAP Unveils GDPR-Centric Solutions to Help Companies Protect Customer Data

SAP Hybris Identity, SAP Hybris Consent, and SAP Hybris Profile Would Offer A Better Grip on Customer Transparency and Digital Customer Experiences In a major announcement for Data Management Platforms leading up to GDPR coming into force in May, SAP has introduced three new solutions supporting organizations that have a need to collect customer data in compliance with the EU General Data Protection Regulation (GDPR) while delivering personalized experiences. The three new products are available now and can be deployed…

Gigya Introduces Enterprise Preference Manager To Fortify Customer Trust and Address New Privacy Regulations

The Enterprise Preference Manager Can Be Adopted Without The Need To Access  The Gigya Customer Identity Management Platform Following closely on the heels around the announcement of its acquisition by SAP, Gigya, the leader in customer identity and access management (CIAM), has introduced Gigya Enterprise Preference Manager, to help organizations build customer trust and address upcoming privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR). Patrick Salyer, CEO of…

Analytics TechBytes with Jason Rose, SVP Marketing at Gigya

Gigya, the leading customer identity management platform, had introduced Lite Registration, a new capability in its Customer Identity Management platform which leverages the universal consumer identifier — the email address — to help brands connect with customers earlier in the buyer journey. We spoke to Jason Rose, SVP Marketing at Gigya to understand how the company distinguishes between different data points and the possible impact of GDPR and regulatory policies on marketers providing hyper-personalized customer…