grapeshot

Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption Today, Videolicious, the pioneer of video automation for high-volume b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Ashley has been tasked with carving out a new market category, positioning the company’s video platform for wide enterprise adoption, and developing a partnership program with a focus on technology integrations…

Contextual Intelligence Platform Will Help Advertisers and Publishers Achieve Transparency and Safe Supply Scale Across Digital Video Ad Formats Today, Grapeshot, now an Oracle company, announced its new solution for bringing brand safety and contextual targeting to digital video. An industry first, Grapeshot’s new solution will provide essential contextual data to help publishers, sell-side platforms, and advertisers connect the right content with the right environment, at the right time. The video offering bolsters…

Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot (now an Oracle company) have announced the integration of Grapeshot’s pre-bid custom brand safety capabilities. These capabilities will be immediately available for Tremor Video DSP’s advertisers across all supply. The move reinforces Tremor Video DSP’s commitment to protect the investment brands are making in video and to ensure the optimal environment for the delivery of…

Company Offers GDPR-Safe Solution for Brands and Agencies to Target Audiences with Relevant Messaging, Without the Use of Third-Party Data and Cookies Grapeshot, the contextual intelligence platform that empowers brands to connect with consumers by unlocking the power of real-time context, announced its GDPR-safe solution for brands, agencies, and programmatic platforms, navigating the impending General Data Protection Regulation policies (GDPR). GDPR goes into effect on May 25, 2018, and is expected to render up to 75%…

Choozle Released a Keyword-Focused Content Targeting Tool for Display, Mobile, and Video Programmatic Advertising Campaigns Choozle, a self-serve programmatic advertising platform, in partnership with Grapeshot, the Contextual Intelligence platform, announced the release of a contextual keyword targeting tool to use within campaigns on the Choozle platform. Built for programmatic advertising, the contextual keyword targeting tool is a self-serve offering that will empower agencies and brands to provide more relevant…

New Integration Focusing on Live Contextual and Predictive Targeting through Page-Level and Trending Topic Analysis Grapeshot, the contextual prebid brand safety, and predictive audience provider, announced a global integration with leading technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot’s full suite of prebid products now available globally on the MediaMath platform. “We are excited to partner with MediaMath to jointly provide a world-class contextually-powered…

Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view it. As any new form of media consumption grows, we as marketers must prepare in advance how we wish to represent our brands to the world. Brand safety has indeed been the major theme in 2017 for…