Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption
Today, Videolicious, the pioneer of video automation for high-volume b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Ashley has been tasked with carving out a new market category, positioning the company’s video platform for wide enterprise adoption, and developing a partnership program with a focus on technology integrations across the larger marketing tech stack.
Currently, Videolicious provides video automation platform to transform personalities into powerful messages for high-volume b2b sales and marketing organizations.
At the time of this announcement, Matt Singer, CEO and Co-founder of Videolicious., said, “We have spent the last several years building out a video-based sales and marketing ecosystem. This year our focus is getting it out into the world and building our enterprise client base.”
Matt added, “The CMO position is critical to this next phase of our growth and we are emboldened knowing that Ashley will be at the helm of Videolicious market-facing efforts.”
Ashley Deibert is widely recognized by the marketing industry for her work with emerging and established technology companies disrupting their respective markets. Over the past decade, she’s established a track record of overhauling the marketing infrastructures of companies in the adtech and martech space, defining their go-to-market strategies, developing new revenue opportunities and scaling multi-million-dollar growth globally. Her work has repeatedly resulted in accelerated performance, stock valuation growth and successful shareholder exit events.
For Videolicious, Deibert’s year-one goals are to define Videolicious’s role in the b2b marketing tech stack and position the company’s comprehensive automated video technology offering for mass adoption by high-volume sales organizations (those with 200+ sales reps) and fast-paced marketing departments. She will additionally formalize the company’s growing partnership program with the goal of adding strategic capabilities to Videolicious’s holistic video offering.
In late 2018, early 2019, Deibert will lead Videolicious’s introduction of a new market category, which she believes is poised to fill a significant gap in the current marketing tech stack.
“Videolicious has unlocked the key to transforming personality into powerful sales and marketing messages through automated video – which has established them as a must-have solution for any enterprise sales organization. By helping these teams understand what resonates with their audience and scale those learnings, Videolicious is poised for major growth in this new era of video automation,” adds Deibert.
Ashley is a Recognized MarTech Intelligence Expert
Ashley Deibert joins Videolicious from Grapeshot, where, as SVP, Global Marketing, she led the company’s introduction of the contextual intelligence market category and rebuilt and scaled the team globally, and ultimately positioned the company for strategic acquisition by Oracle Data Cloud in 2018.
Prior to Grapeshot, Deibert served as VP of Marketing and Account Development at iQ Media, a SaaS/MarTech company in the TV space, where she re-positioned the company from a “media monitoring” tool to a Real-Time TV Intelligence platform. Her work resulted in an exponential increase in leads, multiple new blue chip customers and the ability to upsell existing customers +4X.
Deibert previously served as Head of Global Marketing at Innovid, a Sequoia-backed video technology provider, who achieved a 150% YOY growth rate during her tenure. She was additionally responsible for building the marketing infrastructure and overseeing marketing and sales operations at Zoove, a SaaS mobile SMS solutions company, and Maxymiser, a SaaS eCommerce Optimization company, which was acquired by Oracle in 2015.
Deibert has been awarded “Young Marketing Professional of the Year” by DM News, was named one of DM News’ “40 Under 40” marketers, and was the recipient of a BRAVA Award, for an exemplary woman in leadership.
Videolicious brings together automated video technology, custom messaging and branding, and performance analytics and viewer insights, all in a single platform. This arms individuals—organization-wide— with scalable, personalized outreach and real-time feedback and analytics to optimize their communications. Videolicious is used by some of the world’s best-known organizations, including IBM, SAP, and Verizon, to increase customer value, accelerate pipeline opportunities and achieve competitive differentiation.
Recommended: Why Your Visual Content is Worth its Weight in Gold