Browsing Tag

historical data

PwC Study Shows Marketers Can Achieve Value Today With First-Party IDs

MTS Staff Writer Jun 23, 2022 0

Adform, the only global, independent and fully integrated advertising platform built for modern marketing, unveiled a PwC independent report showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run…
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Analytics

Rockset Adds Snowflake Connector for Real-time Analytics Across Streaming and Historical Data

Globe Newswire Jun 15, 2022 0

New integration gives developers highly efficient sub-second search, aggregations and joins across real-time and historical data Rockset, the Real-time Analytics Platform Built for the Cloud, announced a new Snowflake connector which…
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Marketing Automation

Kyvos BI Acceleration Platform now Available for Alteryx

MTS Staff Writer Mar 30, 2022 0

Kyvos adds support for Alteryx enabling users to access years of historical data at the speed of thought. Kyvos Insights, a leading cloud BI Acceleration company, announced their integration for Alteryx, a SQL-based data analytics tool,…
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Guest Authors

The Impact of NLP and Deep Learning Capabilities to the Future of Martech Platforms

Marie-Pierre Garnier Feb 16, 2022 0

Artificial Intelligence (AI) adoption in marketing so far has been mainly driven by predictive analytics based on behavioral and historical data, content personalization of web pages and conversational AI. But there is another domain that…
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Analytics

Kyligence Expands Its AI-Augmented Intelligent Data Cloud to Identify, Manage and Accelerate…

Globe Newswire Aug 10, 2021 0

Kyligence Expands Its AI-Augmented Intelligent Data Cloud to Identify, Manage and Accelerate Insights for the Most Valuable Enterprise Data Assets Kyligence, originator of Apache Kylin and developer of the AI-augmented data services and…
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