IDFA

Hi, Michael. Welcome to the MarTech Interview Series. Please tell us a little bit about your role at Cirus Foundation and how you arrived here. I am the co-founder of Cirus Foundation, a multi-layered solution combining hardware and…
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Growth FullStack, a platform backed by Tenjin and GameAnalytics which powers custom business intelligence for mobile advertisers, announces the launch of its self-service data pipeline for mobile game and app user acquisition…
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-Verve Group announced that it has acquired Dataseat Ltd. (Dataseat), an advertising technology company. -User acquisition platform to drive campaign performance–without device identifiers Verve Group, a global consumer-first…
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Examining 1 Year Post- ATT (app tracking transparency) Impact on App Marketing “Ask app not to track/allow” – this prompt ubiquitously appeared on our mobile screens in the last year, empowering consumers to have more control over their…
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Continuing changes to privacy and ad regulations force marketers to rethink user acquisition strategies ‘The App-ocalypse’, the new report from Bango reveals that marketers are experiencing a negative impact to their bottom line due to new…
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2021 was a wild ride for the ad tech world. Brands still reeling from the early days of the pandemic adapted their strategies to capitalize on the massive influx of online shoppers and social media-scrollers. Meanwhile, the far-off year…
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Impact of IDFA, Identity and In Housing All Noted Trends in Advertiser Perceptions-Produced Study, Taking Temperature of Market in 2021 InMobi, a leading provider of marketing and monetization technologies that fuel…
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The new report also sees opportunities for marketers in global regions, and the rise of high-performance ad formats as marketers look to reach users in new ways Liftoff, a global performance-based mobile app marketing optimization…
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Throughout the early parts of the 21st century, consumer data became an important currency amongst advertisers looking to target high-value consumers. Billion dollar companies were formed on the basis of helping advertisers collect, parse…
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A Cambridge study went viral back in 2015 claiming “Facebook knows you better than anyone else.” Participants took a personality test, then gave researchers access to their Facebook likes. The results were straight out of Black Mirror.…
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