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Ikea

How Brands Can Stay Relevant With Agile Branding

Brands are in an on-going battle to stay relevant. While staying consistent and adhering to core values remain important for brand integrity, brands must also be agile and adaptive to succeed in today’s digital landscape. Modern, digital platforms allow for high-speed information sharing and for consumers, this has become the norm. So modern organizations require an agile brand strategy to keep momentum and respond to the zeitgeist in real-time. An agile brand strategy gives brands the opportunity to join conversations…

IKEA Pulls the Rug from Under the Competition as Game of Thrones Ads Catch Fire on Social

IKEA Sees 495% TV Social Lift from Ads Airing During Season 8 Episodes Research by 4C Insights shows, IKEA, who launched one of the most successful fast response campaigns, tops the list of brands who saw the greatest social lift from ads airing during Game of Thrones. O2 follows in close second with their current out-of-home campaign placing the Iron Throne outside The O2 Arena. The study by 4C reveals how TV ad campaigns run during the times Game of Thrones series aired on Sky Atlantic benefitted from the brands’…

Another $115 Million in InVision’s Revenue Pool as Part of Series F Funding

This Series F Round Gets the Total Funding to $350 Million and Evaluates the Company at $1.9 Billion Just to give our readers an idea of how far InVision’s niche has reached here are some stats about the company: InVision now has five million users 97% of Fortune 100 enterprises leverage InVision to drive business value from product design 60,000 customers use InVision’s design tools and education sources InVision works with corporate juggernauts such as Amazon, Netflix and IKEA, among many more. Now, the…