Influitive

Influitive Corp., a leading cloud-based customer advocacy community platform provider, announced it has secured $10 million in equity and debt financing. The investment was led by Georgian Partners and Comerica Bank, with participation from Relay Ventures and Export Development Canada. With deep expertise in Advocate Marketing, Influitive is leading transformational change as it helps build Customer-Powered Enterprises. “We founded Influitive based on the idea that the most successful sales and marketing comes from…

Influitive Attributes Rapid Revenue Growth to Its Focus on Advocate Marketing and the Role Customer Advocates Play in Driving Value Across an Organization Influitive announced it ranked 87 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Influitive’s chief executive officer, Mark Organ, credits the company’s focus on leveraging customers and advocates for its substantial revenue growth. Organ said, “Our…

Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact of Customers as Advocates to Boost ABM Campaigns ABM has exploded in the B2B marketing scenario. It is incredibly precise, targeted and personalized when compared with other inbound and outbound strategies. 65% marketers have confirmed that ABM is helping them find customers easily. ABM aligns the whole organization around the right kind of customers. Here the right…

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…

"When it comes to MarTech tools, It is less about “state of the art” and more about “is this tool going to give me results and will the tool increase ROI?” We ask “what unique purpose does it address?” and “how does it integrate with stack we already have?” "Tell us about your role and how you got here. What inspired you to be a part of the Prezi team? In my role as Vice President of Marketing at Prezi, I oversee the marketing team including Brand, Demand Generation, International, Product Marketing, and Marketing Ops.…