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Infusionsoft

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

TechBytes with Paul Rosenfeld, Chief Marketing Officer, Keap

Tell us about your role at Keap and the team/technology that you handle. As Chief Marketing Officer, I lead our Performance Marketing, Product Marketing, Creative & Content, Communications, Expansion and Marketing Operations teams. We are focused on growing the brand and customer base for both Infusionsoft and Keap products. Tell us about the recent rebranding and why it was necessary. This is our signal to the world that it’s time to make it easier for small businesses to succeed. Today, customer demands are higher…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior…

Infusionsoft Rebrands as Keap, Launches New Smart Client Management Software for Small Service Businesses

Rebrand and Product Launch Signal the Industry Leader Is Taking on a New, Bigger Market Infusionsoft announced it has rebranded the company as Keap, a name that represents the very essence of the grit and passion small businesses put in each day to keep going, keep serving and keep growing. With the rebrand, comes the launch of a new product, also named Keap, the industry’s first smart client management software built specifically for small businesses in the home, personal and professional service industries. For 15 years…

Interview with Clate Mask, CEO, Infusionsoft

"Many people think of a brand as just the logo and design systems, but it's every interaction." Tell us about your role at Infusionsoft. What inspired you to establish a CRM focused company? The inspiration behind Infusionsoft was fueled by a problem that my other co-founders, Scott Martineau and Eric Martineau, and I identified after having worked in the trenches with small business owners. We had started a custom software company for small businesses where the idea for Infusionsoft was sparked by a problem one of our…

Infusionsoft Receives $20 Million from Orix Growth Capital

Investment Will Help Fuel Infusionsoft’s Mission to Simplify Growth for Millions of Small Businesses ORIX Growth Capital recently made a $20 million growth capital investment in Infusionsoft, an industry-leading customer relationship management (CRM) provider for small businesses, with 180,000 users worldwide. Earlier this year the company revealed plans for market expansion with the launch of a new, easier-to-use CRM built specifically for small business service providers with lower pricing and a free trial. The…

Rock Ridge Media Announces Two Key New Partnerships Helping to Double the Size of 10,000 Small Businesses by 2020

Helping Small Businesses Get Organized and Grow Through Marketing Strategy and Automation Rock Ridge Media announced that it has joined forces with two leading companies to help small businesses plan and build marketing strategies that automatically collect and nurture leads through targeted, personalized, and persuasive communications triggered by rich behavioral data and customer history. “One trait we consistently see in small businesses is that they often have a difficult time formulating and implementing profitable,…

Infusionsoft CEO Makes a Surgical Dissection of CRM for SBs

Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization has forced most businesses to look for and invest in automation tools that orchestrate a harmonious collaboration between marketing and sales efforts. Infusionsoft has steadily grown as one of the leading martech companies to successfully help businesses, especially SBs, find their 'sweet…

Five Automation Tools to Make B2B Marketing Easy

Drilling Deeper Into Understanding User Personalization and Behavior The biggest challenge to adopting any marketing automation tool is to first prepare a clear strategy on how automation could deliver business results. Marketing automation tools, by definition, assist marketers to in automating mundane tasks and measuring and optimizing the automated marketing efforts. Marketers aim to create a performance-driven marketing campaign, and marketing automation tools help achieve and repeat performances that deliver…

Ushering in a New Era of Automated Market Research

Today, companies of every size are successfully using business automation platforms across operations, to boost efficiencies in a number of ways, including improving resource management and CRM and shrinking time-to market. It has become increasingly clear that, in order to remain competitive in a hyper-competitive global marketplace—where competition can come from unexpected sectors, market conditions change overnight, and cost-control is critical—businesses need the kind of efficiency only a platform approach can offer.…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

Infusionsoft Launches New Landing Pages to Help Small Businesses Attract and Convert More Leads

New Feature Enables Users To Publish Beautifully Designed, Mobile-responsive Pages That Convert In Minutes Infusionsoft announced the launch of its New Landing Pages enabling users to publish beautifully designed, mobile responsive pages that convert in minutes. The new product includes a drag and drop builder, pre-designed templates, and competitive page load speeds. “We recently surveyed 3,500 customers and 90 percent said landing pages play an important role in their small business. However, most small…