IVT Archives — MarTech Series

Escalated.io Enables Client-side Call Signing to Enhance Integrity of Invalid Traffic Responses

Native & Programmatic Advertising PRNewswire - July 1, 2024

Ad Industry Recognizes New Benchmark For Low Fraud, As IVT Rate Held Under 1% In Tag Certified Channels In US For Third Straight Year

Customer Experience Management PRNewswire - November 2, 2023

Integral Ad Science Partners with Instacart to Launch Transparency in Instacart Ads

Native & Programmatic Advertising PRNewswire - October 12, 2023

DoubleVerify Continues Connected TV Momentum as Media Quality Measurement is Now Available to Netflix Advertisers

Customer Experience Management Business Wire - March 20, 2023

Pixalate Releases November 2022 Mobile App Spoofing Report For Apple, Google App Stores: Tumblr, Happy Color, Wordscapes Among Popular Apps Targeted

Mobile PRNewswire - December 27, 2022

IAS Selected to Provide Transparency to Netflix’s Advertising Platform

Customer Experience Management PRNewswire - October 14, 2022

VeraViews Delivers First Third-Party Developed Ad-Support Plugin for the Brightcove Web Player

Native & Programmatic Advertising MTS Staff Writer - August 11, 2022

Adverty’s Multi-Patented and Industry-leading In-game Viewability Technology BrainImpression Now Available Within Oracle Moat

Customer Experience Management MTS Staff Writer - July 5, 2022

New Industry Data Shows Record Low Ad Fraud Rates in Industry-Certified Channels Across Major Asia-Pacific Markets

Native & Programmatic Advertising PRNewswire - March 17, 2022

Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns

Mobile MTS Staff Writer - December 8, 2021

Marketing Technology Highlights of The Week: Featuring Pixalate, Vimeo, PathFactory, Fyllo and more!

B2B Commerce MTS Staff Writer - November 15, 2021

Escalated.io Offers a Smarter, More Efficient Way to Prevent Ad Fraud

Customer Experience Management PRNewswire - April 27, 2021

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