Browsing Tag

lead generation

Newegg and ibex Announce Strategic Lead-Generation Partnership

Newegg, one of the leading tech-focused e-retailers in North America, has entered into a strategic partnership with ibex (NASDAQ:IBEX), one of the world’s leading digital CX firms with an expansive reach throughout North America, Europe and Asia. Under the terms of the agreement, ibex will collaborate with Newegg’s in-house customer service outsourcing operation, Newegg Bridge, to foster lead generation for the targeted sale of telecommunications products and services. Marketing Technology News: ShipBob Joins Shopify Plus…

Lead Generation Tools To Help You Through 2021

“The lead generation process starts by finding out where your target market lives on the web – Wayne Davis.” 73% of today's B2B companies focus on quality over quantity. However, to reach that epitome, you must first take steps and add the best lead generation tools to your marketing and sales arsenal. 79% of the industry behemoths have already adapted to marketing automation and if your organization belongs to the rest 21%, you should change your mode soon! To help your marketing and sales thrive in 2021, take a look…

One-to-one Business Texting Platform Statflo Welcomes Pouneh Hanafi As Their VP Of Marketing

Pouneh Hanafi is set to join Statflo, the leading one-to-one business text messaging platform, as their VP of Marketing. Pouneh, who brings with her an impressive track record of successfully leading the marketing functions in Enterprise B2B SaaS companies, will bolster Statflo's leadership team with her knowledge and expertise. In this role, Pouneh will oversee the company's go-to-market strategy, sales enablement, lead generation and marketing communications. Marketing Technology News: MarTech Interview with Heidi…

Lead Marvels Expands Presence in Accounting Industry With Its Digital Content Hub Solution

Lead Marvels, a content-syndication and lead generation solutions provider, is continuing its roll-out into the accounting industry with its Digital Content Hub solution, adding five more CPA associations over the last few months. The company now has launched its solution in collaboration with 15 states. Most recently, Lead Marvels has launched its Digital Content Hub Solution with the Arkansas Society of CPAs, Florida Institute of CPAs, South Carolina Association of CPAs, Virginia Society of CPAs and Washington…

Sappington Names Mike Tenhulzen Product Marketing Strategist

Sappington, a leading technology marketing firm with headquarters in Seattle, WA, today announced the appointment of Mike Tenhulzen as Product Marketing Strategist. In his new role, Tenhulzen will support the marketing lifecycle needs of Sappington’s enterprise technology clients with thought leadership, content strategy, research, and product marketing initiatives. Sappington, a leading technology marketing firm with headquarters in Seattle, WA, today announced the appointment of Mike Tenhulzen as Product…

Video Lead Generation Google Ranking Expert Marketing Service Launched

Amali Digital Marketing Agency expanded its services to offer high-quality lead generation for local businesses in Port Elizabeth throughout Eastern Cape Amali Digital Marketing Agency, an online marketing agency based in Cradock, South Africa, announced an updated range of lead generation solutions for local businesses and the surrounding areas. The agency implements effective solutions designed to connect local businesses across sectors with more potential customers in their target areas. The latest announcement aims…

Florida Funders Invests in Kliken, a Digital Platform Designed to Simplify Online Marketing and Ignite Lead Generation

Florida Funders invests in first of its kind marketing platform that’s driving online sales for small businesses worldwide Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s recognized as the top VC in the Southeast region by Pitchbook, announces its third investment from Fund 2 in Kliken, a Tampa-based digital marketing platform that helps small and medium-sized businesses improve online sales. Florida Funders has invested $500,000 in Kliken from the Florida Funders Fund 2, LLC. With…

Using Consumer Reviews to Go Beyond NPS Measurement

In today’s world, it’s almost impossible to imagine buying anything without checking at least a few reviews on Yelp, TripAdvisor, or Amazon, right? As shoppers, we have come to trust on user reviews as the most reliable and influential source of information when considering a purchase. In that regard, we’ve finally caught up with Brands. Brands don’t look to promotional materials when evaluating the market, they check with the actual consumers. Qualitative and quantitative interviews, CRM records and the very same user…

Discovery Data Introduces Lead Enrichment Solution, Providing Real-Time Data Updates for Clients’ Inbound Lead Generation Efforts

Discovery Data, the market leader with superior data and analytics on firms and people in the financial services and insurance industries, announced that the company has released a new service called Lead Enrichment. Born out of an increasing need to align an organization's marketing efforts with its sales team's ability to capitalize on interest generated, Lead Enrichment offers real-time data updates for all inbound marketing leads to equip sales for more informed sales conversations and help marketing capture more ROI.…

Terminus Report Shows Rapid Increase in Scope and Investment for Account-Based Strategies

5th Annual Terminus State of ABM Report uncovers significant budget resiliency amid widespread cuts during Covid-19 and a broadening of ABM programs to include customer retention and expansion efforts Terminus, the leading account-based marketing platform, released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other…

Jornaya Launches Comprehensive Directory for the Lead Generation & Performance Marketing Community

V!A by Jornaya Connects Thousands of Publishers, Lead Sellers, Lead Generators, and Performance Marketers Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, has launched V!A by Jornaya, the only comprehensive industry directory for the lead generation and performance marketing ecosystem. For the past 9 years, Jornaya has been the trusted partner to over 1,000 publishers and lead sellers who help the nation's largest companies acquire…

Pipedrive Unveils LeadBooster 2.0: A Powerful Lead Generation and Management Toolset with Access to 400 Million Leads

Pipedrive, the leading CRM for sales teams, announced the launch of LeadBooster, a comprehensive new lead generation and management toolset. Fully integrated into the Pipedrive platform, LeadBooster includes Prospector, which gives users the ability to search a unique B2B database of 400 million business profiles for high-quality outbound leads; a highly customizable Chatbot that engages with web traffic 24/7; Live Chat to help sales reps qualify leads in real-time; intuitive and shareable Web Forms to capture web browsers'…

Key Leadership Evolution at Demand Science Group Positions Company for Next Level of Market Growth

New CEO joining to expand Demand Science Group’s service offerings. Founder and CEO transitions to board chair Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. Melissa Chang, formerly President and Chief Executive Officer, will transition to become Chair of the Board of Demand Science Group (DSG). Marketing Technology News: Snappy Kraken Reveals…

Drift Integrates with Zoom to Turn Conversations into Pipeline with a Click

Conversational Marketing leader announces new product integrations with enterprise meeting platform Zoom Drift, the world’s leading Conversational Marketing platform, today announced it will offer three unique integrations with leading enterprise meeting platform Zoom. The integrations -- which include solutions for Drift Chat, Drift Meetings, and Drift Video -- give sales teams the power to transition meetings into pipeline faster than ever before. Marketing Technology News: Blippar Accelerates International Growth…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

The Ultimate List of Sales Automation Tools

Have sales left you feeling overwhelmed and burned out? It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention. The world of sales is moving faster than anyone can keep track of, leaving only one thing for certain: If you’re using the same methods and tools you were using a few years ago, you’re going to be left behind. If you’ve spent any time with us at Reply, you’ll know we’re big fans of automation. We’re constantly looking…

JSA’s Clients Leverage Digital Advertising for Lead Generation Amid COVID-Related Conference Cancellations and Postponements

Companies Increase Emphasis on LinkedIn Ads, Google Ads and Retargeting to Expand Virtual Brand Reach and Online Lead Generation Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, reports that its clients are increasing digital advertising budgets to secure fresh, engaged leads as face-to-face meetings are postponed, conferences are cancelled and direct sales campaigns are frozen. JSA is…

MarTech Primer: Marketing Analytics

Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your Marketing strategy. Additionally, it helps you identify the key areas to improve. Often, enterprises use the terms ‘analytics’ and ‘metrics’ interchangeably but, there is a slight difference. Marketing metrics refer to the data points while Marketing Analytics is the process of extracting relevant insights from the collected data that will…

MarTech Primer: What is BANT Framework?

In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an opportunity is the BANT framework (Budget-Authority-Need-Timeline). BANT framework is deployed as a primary sales prospecting methodology created using four components, and customer events. About the framework BANT answers a simple question - Is the person likely to become your customer? A Salesperson needs to answer several questions to help the…

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…