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lead generation

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…

Using Online Forms to Supercharge Lead Generation

Digital lead generation techniques have evolved rapidly over the past decade, and businesses that are looking for new ways to connect with customers online have refined the way they optimize sites for search, guiding visitors to landing pages and reaching out via email or social media. But there’s one widely used lead generation tool that doesn’t always get the attention it deserves: the Online form. Most company websites have an online form — if not multiple forms. But is your online form working as hard as it could to…

LinkedIn Marketing Trends and Standards

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

LeadX AS Launches LeadX 2.0 Enriched With Premium Features to Disrupt Lead Generation Market through Better Collaboration and Salesforce…

LeadX AS; announced that they are releasing LeadX 2.0, with premium features like multi-organization, Salesforce Integration, Simplification of posting leads, Digital Bell for notification and Pulse - An analytical dashboard. A mobile first platform, LeadX helps organizations share and process leads across organizational silos. Ensure warm introductions to customers and drive revenues. This allows organizations to create maximum synergy with their network of stakeholders by leveraging employee lead generation. LeadX’s own…

11 Reasons Real Estate Needs WhatsApp Chatbots

For realtors, taking time out to ascertain the overall seriousness of a lead from scratch is time-consuming. But, it is a no-brainer that if you wish to be successful when it comes to real estate, you need to capture as many leads as possible to make sure that you have a specific number of clients on a monthly basis. Whether you’re a real estate agent, broker or property consultant, buying or selling a property is a harrowing process that involves tons of calls, emails, and a lot of follow-ups. With a WhatsApp Chatbot for…

5 Predictions for the Top MarTech Trends of 2020

The MarTech industry is massive, to say the least. As a matter of fact, it’s been forecasted to grow to $8.3 billion in annual revenues by 2021. And as with all industries, MarTech Trends come and go, which means that staying up-to-date with industry changes will keep you a step ahead of competitors and hopefully even doing your job better. Additionally, taking advantage of the latest MarTech strategies and tools has the potential to improve your workflow and the customer experience you offer. While there’s lots of…

Solutions to Real-Time Promotional Challenges Will be Marketing’s Focus in 2020

Reaching Prospects at Just the Right Times Is Not Only Desirable, but It’s also Practical with Current MarTech Tools As Marc Andressen famously said, “Software is eating the world” but eight years later we must ask - has the global market for MarTech products and services – one of the great success stories of recent times – finally reached capacity? Is the industry’s enviable pattern of growth likely to continue, or even accelerate, in the foreseeable future? If it does continue its historic penetration of the Marketing…

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

Bridging the Gap Between Marketing and Sales by Successfully Leveraging Content

You can have all the content planned in your calendar. You can have your best Salespeople working with the most profitable prospects. However, none of those strategies will work if your Marketing and Sales teams are out of alignment, working in silos. According to a study, only 10% of Marketing and Salespeople all over the world believe that there is perfect alignment between the two teams. Also, 25% of the respondents believe that this lack of alignment leads to lost opportunities for closing deals. Sales and Marketing…

Where’s My Data? Approaching Marketing Automation in the Era of GDPR

The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to a 2018 Forrester report, global Marketing Automation spend will reach $25.1 billion by 2023 – nearly double the amount spent in 2017. With this Marketing Automation technology, growth comes an increased need for a steady flow of customer data. Without this data, Marketing organizations struggle to deliver on initiatives related to e-commerce, lead generation/nurturing, accumulating…

Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives

For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various online activities impact your offline conversion metrics. But, things are changing very quickly with maturity of the CRMs and Customer Data Platforms (CDPs). CMOs can expect better MarTech tools to manage their Salesforce data by the time Dreamforce 2019 concludes tomorrow. One of the many CMO-friendly updates is Optimizely's latest Product launch on the AppExchange. It's called the Optimizely for…

Did You Know These Three Reasons Your Lead Nurturing Isn’t Working?

You’ve cleaned your Sales pipeline, primed your Marketing team, and gotten everyone off to a running start. So, why aren’t your leads converting? Are you refining your lead nurturing process? If you’re losing out on qualified leads, despite a clean pipeline, that’s a red flag that your lead nurturing isn’t working, and it’s time to find out why. Here are three reasons why your lead nurturing might not be delivering results. Poor Communication It takes an average of ten, some say as much as 15 or more, touches with…

Leverage Real-Time Intelligence With the Right Data

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is especially true when it comes to making major life purchase (MLP) decisions—those big decisions that require a lot of time and research to make, such as buying a house or deciding on an insurance policy. Consider the mortgage consumer journey, which often begins months before a credit score is even pulled. Or the life insurance journey…

Is There Value in an All-In-One Tracking Platform?

As trends in technology advance, there are more advanced software solutions available than ever before in the Lead Generation space—but which ones are actually useful to Marketing professionals? That is a question I have considered in my years of experience working in Lead Generation. Every year, new technologies are rolled out with claims of streamlining the operations of lead gen businesses and netting new profits. But those of us in the industry have seen plenty of these products come and go, not always delivering on…

Why Marketers Use Call Tracking Software

Digital marketers in Lead Generation have an exceedingly complicated job to do. They are often running multiple campaigns across a variety of different channels in an effort to get more leads and produce a robust return on investment (ROI). While these marketers utilize digital platforms to generate high volumes of traffic and reach prospects, there remains a critical need to track and measure the inbound call leads that they generate. As smartphones have become a dominant force in the lives of consumers, the inbound call…

Conversion-Optimized Websites: A Differentiator in Commercial Real Estate (CRE)

Prioritizing space above the fold, strategically placed calls-to-action, and a smart design that balances visual and content hierarchies are the keys to optimizing commercial real estate websites for the conversion of new leads into leases In the world of commercial real estate (CRE), the return on investment is directly proportional to achieving target occupancy rates and attracting renters willing to pay the highest rents. A great user experience across corporate and property-level websites will drive more conversions and…

Breaking the Silos: Marrying UX, SEO and Content

I like to imagine every website as a container—it’s the keeper of your content and the bearer of your brand. And this container holds a whole lot of power. In fact, 75% of consumers admit to judging a company’s credibility based on their website; while  88% of consumers are unlikely to return to a website after a poor experience. This means that providing a top-tier digital experience is vital to forging lasting relationships with consumers. As marketers, it’s our job to fill websites with content that drives engagement…

How Customer Support Tools Help in Improving Your CRO

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic - Jeff Eisenberg Internet Marketing has become one of the biggest strategies used by businesses to improve their visibility in the cyberspace. And when we talk of online marketing, the concept of Conversion Rate Optimization (CRO) can’t be far behind. When done rightly, CRO can quickly help a business convert prospects or visitors to its website into customers or buyers. There are enough figures to emphasize the…

What Is Affiliate Marketing and How Can You Get Involved?

There are a lot of different ways to make money nowadays. On top of working everyday jobs, people are investing in the stock market. People are gambling. People are using survey sites. All of these methods can make people a fair amount of cash on the side of their normal jobs, but there are better ways to do it. We aren’t saying our method is the only one out there, but there are certainly a lot of worse ways to go about it. We’re talking about Affiliate Marketing, and chances are you’ve never heard of this before.…

5 Ways Marketing and Sales Can Use Creative E-learning to Boost Lead Generation

Forbes has estimated by 2025 e-learning could be worth a staggering $325 billion. With the rise in popularity and content, businesses are cashing in on the e-learning market and are becoming more creative with concepts to capture new audiences. The CPD Standards Office is a body that offers cpd accreditation in the UK and recently launched a campaign to uncover the top 10 most unusual e-learning courses on Udemy. The findings showed an acceleration in demand for unique and inventive courses, from zombie apocalypse…