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Marketing Communication

Champlain College Announces Online Bachelor of Science in Marketing Communication

New Interdisciplinary Degree ARMS Adult Learners with Integrated Skills and Knowledge for Modern Marketing Careers Champlain College Online, a leader in career-focused adult higher education, announced a new interdisciplinary online degree, Bachelor of Science (B.S.) in Marketing Communication. @ChamplainEdu Online announces new BS in Marketing Communication. The #degree helps adult learners and professionals in #marketing, #publicrelations and #communication learn skills across industries and stay current. #HigherEd…

Cision Acquired for $2.74 Billion

Cision Ltd., a leading global provider of software and services to public relations and marketing communications professionals, today announced that it has entered into a definitive agreement to be acquired by an affiliate of Platinum Equity in an all cash transaction valued at approximately $2.74 billion. Under the terms of the agreement, which has been unanimously approved by the members of Cision Ltd.'s board of directors, an affiliate of Platinum Equity will acquire all of the outstanding ordinary shares of Cision…

What is Presentation Management and Why Do You Need It?

PowerPoint is like the phone company, we love to hate it, but need it and use it every day. PowerPoint won as the de facto program for business presentations because it’s easy to use and has a lot of great graphic and animation features that make documents more interesting. Above all, it’s included with MS Office, so everyone has it. If you send someone a PowerPoint deck, there’s a 99.99% chance that they’ll be able to open it. Everybody uses PowerPoint. Ironically, the ubiquity of PowerPoint has created a tangled…

Need for Data Orchestration for Contextualizing Customer Experience

For a long time, marketing communication has been unidimensional, i.e., it has always flowed from the brand or organization to the customers or prospects. And the effectiveness of the communication has been measured with sales, surveys or brand recall. But today, in a typical B2B scenario, content consumption is clearly a two-way omnichannel customer experience. It means that the prospects and customers are consuming and reacting to content across a range of platforms, in different forms, at different points in time. So,…