Content Camel, Inc., the sales enablement software choice for growing teams, announced the general availability of their sales enablement tool complete with smart sales content search and pricing that matches the needs of every sales and marketing team.
Sales enablement has become a major area of investment for go to market teams, and space has attracted mostly enterprise software companies that cater exclusively to serving the needs of the largest sales teams. This has increased the gap in sales and marketing communication and hasn’t done much to solve the fact that over 80% of marketing content is never used by the sales team.
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With the increasing costs of enterprise sales enablement tools, there’s been an increasing lack of focus on individual sales productivity and a trend to larger, more complex feature sets.
But expensive, bloated software is not an option for mid-size companies with relatively small sales teams of 5 to 50 people. These teams know that to be their most competitive, they need to ramp up their salespeople quickly, activate sellers on the latest marketing content and product launches, and continually perform sales content audits. Rather than siloed sales enablement efforts — for mid-market companies — it’s a combined effort between marketing, product marketing, and sales teams.
These mid-sized sales teams have grown frustrated with their out of control Google Drive, Dropbox, and OneDrive approaches — knowing that over 62% of buyers will make a decision relying on up to 10 pieces of content during the buyer’s journey. These teams are looking for sales content management software that gets them organized and surfaces best content for every stage of the sales funnel.
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Content Camel offers the best sales enablement tool alternative for teams that are often transitioning off of these messy, disorganized drives. With Content Camel as their sales enablement tool, these go-to-market teams can manage their sales content by funnel stage, content type, content age, custom tagging, and organize content into collections for personalized buyer experiences. Content Camel enables these growing sales and marketing teams to manage assets like eBooks, whitepapers, datasheets, one-pager, sales decks, battlecards, as well as high performing blog posts and videos that are traditionally overlooked.
“We’ve heard consistently that sales leaders and marketers struggle to understand what content is being used by the sales team, while sellers often miss marketing assets that are already available. On top of that, it’s clear to everyone that prospects want to be nurtured with content in a different way than many sales organizations currently nurture them. With Content Camel, we’re offering a fresh take on sales enablement that’s accessible to all teams and focuses on individual rep productivity” noted Dave Shanley, Content Camel CEO, and founder.
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