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marketing optimization

IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales. The commercial…

Marketing Evolution Raises $20.6 Million in Series B Funding

Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based Technologies Marketing Evolution, a leading provider of global AI-based marketing optimization and analytics software, has announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm, Insight Venture Partners, with continued participation from existing investor, Zetta Venture Partners. This round brings the total invested to…