Browsing Tag

Marketing Organization

Limelight Networks Appoints Christine Cross as Senior Vice President and Chief Marketing Officer

Limelight Networks, Inc., a leading provider of edge cloud services, today announced Christine Cross has been appointed SVP, Chief Marketing Officer and will lead the company’s global marketing organization. In this role, she is responsible for all aspects of Limelight’s marketing strategy and execution including product management, demand generation, branding, strategic events and communications. “As we execute our strategy and focus on edge services and video delivery, and to further accelerate our business momentum,…

5 Keys to Building a Data-Driven Culture and Marketing Organization

Why Developing a ‘Sherlock’ Mindset Is Vital to Marketing Success Data plays a vital role in marketing today — from audience intelligence and targeting to campaign optimization and personalization to drive customer growth and retention. Marketing organizations at all levels of data maturity are investing to improve their ability to quickly and automatically collect, analyze, and act on available data. Today there are a plethora of different MarTech solutions available to marketers to test and optimize millions of…