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martech insights

MarTech Interview with Craig Charlton, CEO of SugarCRM

"Yes, there are dogs barking in the background and parents balancing virtual home schooling and works calls. However, I’ve witnessed that when you have a great culture, people do what it takes to get stuff done." Hi Craig, please tell us about your journey into tech and how you arrived at SugarCRM?  I’ve spent my whole career steeped in customer, financial and sales automation software. I joined Sugar nearly two years ago, having first relocated to the U.S. from Melbourne Australia back in 2017. It was in my two…

Swimming with the Black Swan: How Marketers are Adjusting to the New Normal of Global Pandemic

Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than anything it’s been devastating. It has had a profound effect on the way we do business, interact and live our daily lives - the outcome being that the global economy has taken a bit of a nosedive. Unfortunately for marketers, there is no playbook they can turn to for answers. I was in the industry during 9/11 and the 2009 economic collapse,…