MartechSeries

In an era where personalization has become an absolute necessity, as brands queue up for the holiday, many are likely building dozens of micro-segments to capture the needs and preferences of various audiences that will inevitably seek out…
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In April 2020, the agency to which my partners and I had committed our careers and reputations suddenly shuttered. On a normal Tuesday afternoon (or as normal as any day could be in the early weeks of the pandemic), countless employees…
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Black Friday can be quite a hectic time, and ecommerce owners and marketers are constantly looking for ways to improve their chances of success. Recently, Omnisend analyzed more than 229 million emails sent out during last year’s Black…
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Rewards and loyalty programs can do more than just boost marketing and customer engagement outcomes. It can enhance customer retention and create a competitive edge in the marketplace. To know how the best in the industry drive these…
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Market share is an essential tool in a marketer’s toolkit. It can provide invaluable insight about where your brand stands in its industry, which competitors to chase, and which of your tactics are most effective. Take this example. Say…
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End-to-end podcast infrastructure platform’s newest offerings will allow for brands to better track return on audio advertising Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data…
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According to the 2021 Consumer Trends report, 56 percent of people would like to shop online more since the pandemic hit. The world of e-commerce is dependent on consumer behavior, so as shoppers change their preferences, retailers and…
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What can help B2B marketers create strong marketing messages through creative ads and copy to always tell a story that drives deeper customer connections? Catch these interesting tips, insights and martech best practices in this latest…
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VEERUM ensures compliance, security, and privacy with its latest certification of SOC 2 Type II. VEERUM, a global software-as-a-service (SaaS) provider, today announced it has successfully completed System and Organization Controls (SOC 2)…
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Online outages like the one Facebook recently experienced are increasingly common. Levi Matkins, CEO at LifeStreet provides his insights into how advertisers should diversify their advertising platforms to reduce the impact of outages…
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vidThat Launches New Instant Video Creation and Messaging Platform on the iPhone vidThat, an innovative new messaging and video creation platform, announced today their full global launch of their mobile platform only on the App Store.…
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Modern, scalable CRM solution built to help startups easily delight customers to grow faster Freshworks Inc., a leading software company empowering businesses to delight their customers and employees, today at Refresh announced Freshstack…
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No code platform company sets its sights on the client onboarding market Hivewire, a no-code platform company, announced today that it has secured $7.25 million in seed funding. The round was led by Pelion Venture Partners and will be used…
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Cloud Nine Web3 Technologies Inc., a leading decentralized network and data storage technology company, announces that it has signed a virtual office services agreement (the “Agreement”) with TerraZero Technologies Inc. (“TerraZero”) on…
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Empowering retail brands to target high LTV customers PreciseTarget, a retail data science company, is unveiling an innovative new feature, AcquisitionAI, which gives instant access to analysis on a brand’s newly acquired customers, and…
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The report offers insights from more than a dozen growth executives, from companies such as Shopify, GitHub, Zendesk and Lyft, on how they leverage data and build cross-functional teams to fuel rapid business growth at scale Twilio…
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Findings from a Phrasee survey reveal brand voice is coming of age as technology, culture and mindsets evolve Phrasee, the leader in brand language optimization, today released the findings of a survey targeting enterprise marketers. The…
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As financial organizations of all sizes rapidly accelerate their adoption of digital assistants, the customer experience has become the centerpiece of the digital strategy across the banking industry. Kasisto, creators of KAI, the leading…
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New Alliance creates Digital Adoption Services business at Deloitte developed in conjunction with WalkMe WalkMe Ltd., a leading provider of digital adoption platforms, today announced it has entered into an alliance agreement with…
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Weave Communications, Inc., a leading all-in-one customer communications and engagement software platform for small and medium-sized businesses, today announced the pricing of its initial public offering of 5,000,000 shares of common stock…
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