MartechSeries

In today’s highly complex B2B marketing world, it is crucial for marketers to drive better brand value and ROI with innovative multimedia strategies, video plays an important part in this mix. Video marketing can be used to effectively…
Read More...

In an age of data breaches and digital misinformation, there is a lot for marketers to constantly track to ensure better use safety, privacy and impactful ROI; catch more tips, ideas, insights and best practices from this latest martech…
Read More...

It used to be that engaging customers with a phone call fell squarely in the realm of sales and customer service. Today, with the acceleration of digital transformation, the advent of the cookie-less future and shifting consumer shopping…
Read More...

“There is always someone who will take advantage of an opportunity.” A prominent CFO recently said that to his staff. And he couldn’t be more on point. Except in the case of our industry, it isn’t “someone.” It’s all of us. While much of…
Read More...

The industry is going through another Y2K moment with Google’s announcement of phasing out third-party cookies by 2023. It has led to big questions, and uncertainty for marketers as third-party Cookie-Less are essential in online…
Read More...

Despite deal making slowing worldwide, Israeli high-tech startups attract record investment High tech companies are making waves around the world. As technology becomes more sophisticated, these innovative startups are not only…
Read More...

It is usually the prerogative for the marketing team to drive inbound leads and get a larger percentage of the available online traffic to interact effectively with a brand. Inbound leads are leads that show interest in a brand’s products…
Read More...

Influencer marketing trends and the rise of the creator economy are redefining a lot of the fundamentals for marketing and advertising teams. Catch this latest martech weekly highlight to stay updated on the latest martech news, innovations…
Read More...

When we think about the recent buzz around the word “autonomous,” our minds often tend to think of vehicles, specifically the emerging world of self-driving cars. From Google, to Tesla, to mainstream auto brands; seemingly every…
Read More...

The Year that Changed the Creator Economy! Something happened during the pandemic, when we were all sitting home looking for ways to keep ourselves busy. TikTok took off, and it now arguably “owns” the creator economy. The platform didn’t…
Read More...

Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation -- and deep penetration -- of Smart and Connected…
Read More...

As advertisers know, today’s consumers expect instant gratification. From two-day shipping on ecommerce purchases to same-day grocery delivery, consumers want their ordered goods immediately. That’s why the rapid rise of voice technology…
Read More...

Programmatic ad innovations are set to grow further to help marketers and advertisers deepen their online impact and create better ad experiences for end users; Max Nelson, VP of Marketing Communications at OpenX joins MarTech Series for a…
Read More...

SEO and UX are typically handled by different teams and thought of as separate initiatives. At a surface level, it makes sense; one focuses on ensuring discoverability on search engines, while the other works to build a site that provides…
Read More...

As the world embraces a more hybrid culture with a greater focus on enhancing digital buying journeys, marketers are faced with the challenge of not only driving more traffic to their brand website and other online channels (like social…
Read More...

AI will continue to play an integral part in defining the future of marketing, sales and other crucial business functions, innovative marketing leaders will lean on newer marketing channels like SMS to nurture opt-ins and build stronger…
Read More...

Contextual targeting has existed for over a decade, but it’s experiencing a revolution. The technology is getting more intuitive, creative and adaptive. Recent innovations in contextual involve connections between intelligence and adaptive…
Read More...

Messenger Marketing is one of the latest marketing strategies that use messaging platforms such as Facebook Messenger, WeChat, WhatsApp, Telegram, etc., for marketing purposes. Messenger Marketing can work wonders by generating leads,…
Read More...

Fifty percent of consumers complain that their financial services provider doesn’t deliver a personalized experience when communicating with them. Clearly, this is a tremendous opportunity that fintech companies can seize. As today’s…
Read More...

Martech Series caught up with Simon Kvist Gaulshøj, CEO of Adnami, on the power of high impact advertising formats and what this means for the sector. _______ Can you tell us a little about what these studies have shown? In a nutshell…
Read More...