MartechSeries

Virality is important in B2B marketing due to the challenges with traditional methods of marketing which are dominated by B2C companies. In viral marketing, a company will aim to spread its message with the help of large numbers of online…
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“Focusing on the customer makes a company more resilient.” – Jeff Bezos Customer experience is a topic on every brand marketer's mind. 2020 was a year of technology-inspired experiences, and we observed a dramatic adoption in this context.…
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Most brands are focusing on influencer marketing these days — and for good reason. The industry is worth roughly $14 billion and continues to grow each year. The best digital ad campaigns focus on authentic engagement, and influencers or…
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The ongoing wave of privacy-focused ad industry initiatives, driven by legislators and tech giants alike, has sparked a slew of commentary heralding the “return to contextual targeting.” And indeed, interest and investment in contextual…
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There are only upsides to using diverse voices in your audio advertising The events of the past several years have placed a newfound emphasis on diversity and inclusion for brands. Several high-profile police killings of black citizens,…
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The Covid-19 pandemic accelerated the use of programmatic messages being shared by pharmaceutical and healthcare organizations. With digital advertising spending in the healthcare and pharmaceutical industry rising to 9.53 billion dollars…
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Content is undoubtedly king in today’s marketing world and video has emerged as a leg in every content marketing strategy. As popular as video was as a marketing channel before the pandemic, idle time at home during quarantines greatly…
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MarTech Series caught up with Eddie Porrello, Director of Product at Amber Engine to chat about a few top of mind B2B eCommerce and data optimization trends: _______   Welcome to this martech chat Eddie, tell us more about the Amber…
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Please tell us about your journey in the technology industry. What inspired you to start at Trinity Audio? In 2014, alongside some friends, I launched a video startup that went through several evolutions and later a $13 million dollar…
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 The pandemic has transformed the world around us and forced companies to rely on digital platforms to stay relevant and in business. In a recent 2021-trends piece, McKinsey highlighted the fact that in the US, e-commerce grew more than…
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With marketing evolving over the years to become less of a cost centre and more of an impact and ROI driven function that can directly influence sales results, today’s marketing leaders have to adapt use of their marketing automation and…
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Marketers and media moguls alike have likely heard about third-party cookies going away by this time, but what does it actually mean and how it will affect the video publishing and advertising industry? Some are viewing it as an earthquake…
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With the advent of the Covid-19 pandemic and the rapid refocus on strengthening multichannel, digital marketing and digital sales efforts, companies and even audiences are now experiencing an online content crisis of sorts. This is why…
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"Programmatic technology platforms also unlock valuable data insights that help advertisers improve the effectiveness of their campaign, and tweaking it in real time to reinvest in the right areas." On Marketing Technology MTS: Tell us…
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Bonnie Crater President and CEO, Full Circle Insights "It's very important to focus on acquiring the most complete and accurate marketing data you can. If the data is incomplete or inaccurate, neither the human nor the machine will draw…
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