Media Rating Council Archives

IAS Achieves MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Filtration in the Connected TV Environment

Sales & Marketing PRNewswire - April 23, 2024

Criteo Secures Its First MRC Accreditation for Retail Media Measurement

Native & Programmatic Advertising PRNewswire - March 28, 2024

Nielsen Receives MRC Accreditation for its National TV Audience Measurement Service

Analytics PRNewswire - April 18, 2023

GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

Native & Programmatic Advertising MTS Staff Writer - March 16, 2023

GumGum Selected By Outbrain to Expand Advanced Contextual Analysis Insights and Brand Safety

Customer Experience Management prweb - March 14, 2023

GumGum’s Study of Ad Supported Streaming Content Reveals 20 Percent of Ads Streamed on Children’s Programing is Inappropriate For Younger Audiences

Content prweb - March 10, 2023

Integral Ad Science Names Kevin Alvero as Head of Global Compliance

Customer Experience Management PRNewswire - January 24, 2023

DoubleVerify Continues Leadership in Attention Metrics, Earning MRC Accreditation for Attention Measurement Solution

Analytics Business Wire - January 4, 2023

IAB Releases Intrinsic In-Game Measurement (IIG) Guidelines For Public Comment

Customer Experience Management PRNewswire - June 14, 2022

DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube

Analytics Business Wire - April 19, 2022

GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads

Advertising Trends MTS Staff Writer - March 28, 2022

DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services

Analytics Business Wire - March 3, 2022

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