Media Rating Council

Integral Ad Science, a leading global media measurement and optimization platform, today announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV…
Read More...

Now accredited for impression and click metrics across desktop, mobile web, and mobile in-app environments Criteo , the commerce media company, today announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for…
Read More...

With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider Nielsen, a global leader in audience measurement, data and analytics, announced that it has met the Media Rating Council (MRC)…
Read More...

Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impression  GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad…
Read More...

GumGum, a contextual-first, global digital advertising platform, today announced a new partnership with Outbrain, a leading recommendation platform for the open web. GumGum, a contextual-first, global digital advertising platform,…
Read More...

Human Review Study of CTV Exposes Major Gap in CTV Supply Chain GumGum, a contextual-first, global digital advertising platform, has unveiled the results of a new study that found significant brand safety violations in advertising on…
Read More...

Industry expert reinforces IAS's commitment to global accreditation Integral Ad Science, a global leader in digital media quality, announced the appointment of Kevin Alvero as Head of Global Compliance, effective immediately. Alvero, a…
Read More...

New and continued accreditations highlight DV’s commitment to innovation and delivery against the highest possible industry standards as attention measurement gains traction DoubleVerify , a leading software platform for digital media…
Read More...

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement…
Read More...

DV is first to earn this accreditation for YouTube video viewability via Google’s Ads Data Hub DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced it is the first to earn…
Read More...

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.   GumGum, a contextual-first advertising technology company,…
Read More...

DV is the only provider currently accredited for predictive viewability targeting as well as property-level ad verification, inclusive of brand suitability and contextual targeting within programmatic media campaigns…
Read More...

Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that Brian Pugh is taking on the role of Chief Information Officer. Pugh, who joined Comscore in 2007 and has held…
Read More...

Advertising, Analytics and Rights Management Leader Also Earns Continued Accreditation for Desktop, and Mobile Web Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming…
Read More...

Accreditation marks new milestone for partnership that has given advertisers video viewability measurement free of charge Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has…
Read More...

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Chris Johnson has been appointed as Senior Vice President, Measurement Standards Compliance (MSC), effective immediately. The…
Read More...

Accreditation extends to NPM and all LPM markets, plus 19 Set Meter markets leveraging PPM data and Viewer Assignment methodology Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services…
Read More...

C3 Metrics announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics. “Viewability is the critical component for…
Read More...

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection…
Read More...

Triton Digital, the leading technology provider for the audio industry, released its monthly Ranker in the US and Latin America for December 2018, providing insight into the top streaming audio providers in both regions for the month of…
Read More...