Browsing Tag

Media Rating Council

Veteran Industry Auditor Chris Johnson Joins Comscore to Bolster Measurement Standards Compliance Initiatives

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Chris Johnson has been appointed as Senior Vice President, Measurement Standards Compliance (MSC), effective immediately. The addition of a seasoned measurement standards leader underscores Comscore's continuing commitment to deliver trust and transparency to the industry by engaging with the Media Rating Council (MRC) and other leading accreditation bodies. Marketing Technology News: Game-Changing NetSuite…

Media Rating Council (MRC) Accreditation Granted To Nielsen’s National And Enhanced Local TV Ratings Services

Accreditation extends to NPM and all LPM markets, plus 19 Set Meter markets leveraging PPM data and Viewer Assignment methodology Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).* This marks a significant achievement for Nielsen because these services now include Portable People Meter (PPM) measurement, which Nielsen began incorporating as part of its…

C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

C3 Metrics announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics. “Viewability is the critical component for accurate attribution” To earn MRC accreditation, C3 Metrics successfully completed an audit by independent CPAs engaged by the MRC of the technologies, systems, and processes that contribute to its viewability measurement of display ads, and was determined to be compliant with MRC’s Minimum…

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this partnership, Pixalate will supplement…

Webcast Metrics Ranks the Top Digital Audio Properties in the US and Latin America for December 2018

Triton Digital, the leading technology provider for the audio industry, released its monthly Ranker in the US and Latin America for December 2018, providing insight into the top streaming audio providers in both regions for the month of December. @TritonDigital's Webcast Metrics ranks the top digital audio properties for December 2018 During this month, all measured clients within the US reported a total of 6,070,098 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5,119,944 AAS…

MarTech Interview with Christophe Collet, Chief Executive Officer, S4M

"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make your company, and all of the people who make it, evolve at the same time as the market and grow with it." Tell us about your role and journey into technology. What inspired you to create S4M? I started my career in the mobile industry in 2004, at a time when the word “smartphone” didn’t even exist. After a few years, I co-founded the Mobile Marketing agency, Adenyo, which was later acquired by Motricity for $100 million.…

Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics

Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that the Media Rating Council has granted accreditation to Moat Analytics for its ability to detect and filter sophisticated invalid traffic, like the ad fraud generated by bot networks, in mobile apps. To earn its MRC accreditation, Moat Analytics successfully completed an audit of its technologies, systems, and processes by independent CPAs engaged by the MRC, and was found by an MRC…

MRC Renews Accreditation of MRI Syndicated Measurement Service

Affirms MRI’s Status as a Leader in Consumer, Media Research The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service. “As data sets are combined and analyzed in more complex ways, relying on trusted data sources has become more important than ever” On behalf of the industry, the MRC assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC…

Half of All Video Viewing Time is Spent with Others – MRI

Almost Two-Thirds of Young Adults Say They Are “Co-Viewing” More Often Now While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium. “The social nature of TV viewing continues to drive people to this enjoyable shared experience” The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time. In addition,…

S4M Granted Continuation of Its MRC Accreditation

S4M, a leading drive-to-store technology provider, announces the renewal of its Media Rating Council (MRC) accreditation for HTML5 mobile web and in-application display and rich media Served Impressions, Clicks, and post-click metrics for Installs, Opens and Landings. To this day, S4M remains the only vendor accredited by the MRC for mobile post-click metrics. The Media Rating Council is a non-profit industry association established in 1963 in the United-States.  Its goal is to ensure that measurement…

Sizmek Advertising Suite Receives MRC Accreditation

SAS Platform is Now an MRC-Accredited Ad Server Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire today announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS), the company's new ad server. This accreditation covers impressions across display, video, mobile web and mobile in-app, for viewability across display, plus unique desktop. Many of Sizmek's customers have successfully upgraded to…

Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control

Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire, announced that over 30% of its customers have successfully upgraded to the newly evolved, next-generation Sizmek Advertising Suite (SAS), with the remaining upgrades scheduled over the next few months. Designed for efficiency, speed, and control, the new platform streamlines workloads, eliminates busywork, and refocuses time on getting results for clients. What might involve a hundred clicks on another platform takes…

Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement

Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges Innovid, the world’s leading video platform, announced it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. After more than a year of collaboration with the MRC, Innovid is now the first in the industry to receive MRC accreditation for adherence to industry standards for video advertising measurement in a connected TV…

S4M Drives Home $12 Million Series B Funding to Further Refine Marketing Attribution Models

S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide S4M, a global AdTech MarTech company specializing in drive-to-store campaigns, has announced that it has raised $12 Million in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. Series B Funding Likely to Bridge Online and Offline Investments by Delivering Real-World Metrics E-commerce remains a critical channel for brands and retailers to generate sales. However, 90% of…

Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities for Enhanced Brand Safety

Oracle's Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat's Advanced Functionality Uses Insights from Oracle's Proprietary Data Assets to Help Identify Bots & Other Invalid Traffic Oracle's Moat has announced new capabilities to detect invalid traffic, including traffic from sophisticated bots designed to look like consumers. Moat's new functionality utilizes insights gained from Oracle's proprietary data assets, including its Zenedge and Dyn acquisitions. Currently,…

S4M Granted Continued MRC Accreditation for Post-Click Measurements

With the Latest MRC Accreditation, S4M Remains the Only Mobile Actor Today Accredited by MRC for Post-Click Measurements S4M (Success for Mobile), a leading mobile programmatic technology, announced about its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens, and Landings. Now, the company remains the only platform accredited by MRC for app installs and opens and continues to advocate…