Affirms MRI’s Status as a Leader in Consumer, Media Research The Media Rating Council (MRC) Board of Directors has voted …
Half of All Video Viewing Time is Spent with Others – MRI
Almost Two-Thirds of Young Adults Say They Are “Co-Viewing” More Often Now While more and more Americans are watching video …
S4M Granted Continuation of Its MRC Accreditation
S4M, a leading drive-to-store technology provider, announces the renewal of its Media Rating Council (MRC) accreditation for HTML5 mobile web …
Sizmek Advertising Suite Receives MRC Accreditation
SAS Platform is Now an MRC-Accredited Ad Server Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire …
Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control
Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced that over 30% of its customers have …
Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement
Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges Innovid, the world’s leading …
S4M Drives Home $12 Million Series B Funding to Further Refine Marketing Attribution Models
S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide S4M, a global AdTech MarTech …
Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities for Enhanced Brand Safety
Oracle’s Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat’s Advanced Functionality Uses Insights from …
S4M Granted Continued MRC Accreditation for Post-Click Measurements
With the Latest MRC Accreditation, S4M Remains the Only Mobile Actor Today Accredited by MRC for Post-Click Measurements S4M (Success …
Ad Fraud Solution Provider Protected Media Expands Global Footprint With New York Based Management Team
Protected Media Has Experienced 400% Growth Over The Past Year And Currently Has Over Sixty Customers Worldwide Protected Media, the leading …
Adloox Receives MRC Accreditation for Advanced Mobile and Video Ad Fraud
Adloox, an audit verification company, is now officially accredited by MRC for its desktop digital video viewable ad impressions, mobile …
S4M Depolys zvelo’s Invalid Traffic (IVT) Dataset to Combat Ad Fraud
S4m Has Chosen Zvelo’s Ad Fraud Solution— Invalid Traffic (IVT) Dataset For Data Center IP Traffic Filtration. zvelo, a leading provider …
Nielsen’s Social Content Ratings Measures Total Social Impact of Organic and Owned TV Activity
Social Content Ratings (SCR) enhancement now provides analysis of talent accounts and audience influencers as they relate to the total …
DoubleVerify Earns MRC Accreditation for In-App Viewability, SIVT for Mobile Web/Desktop Traffic & DV Authentic Impression®
After a very productive year in 2016 followed by a positive start in 2017, the Viewability Partner on Facebook—DoubleVerify has …