Media Rating Council Archives

Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities for Enhanced Brand Safety

Oracle’s Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat’s Advanced Functionality Uses Insights from

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Sudipto GhoshApril 12, 2018, 6:30 pmApril 12, 2018 0 96

Mobile Advertising

S4M Granted Continued MRC Accreditation for Post-Click Measurements

With the Latest MRC Accreditation, S4M Remains the Only Mobile Actor Today Accredited by MRC for Post-Click Measurements S4M (Success

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Sudipto GhoshMarch 30, 2018, 6:30 pmMarch 29, 2018 0 84

Brand Safety

Ad Fraud Solution Provider Protected Media Expands Global Footprint With New York Based Management Team

Protected Media Has Experienced 400% Growth Over The Past Year And Currently Has Over Sixty Customers Worldwide Protected Media, the leading

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PRNewswireOctober 31, 2017, 10:57 pmOctober 31, 2017 0 377

Brand Safety, Mobile Advertising, Staff Writers, Video Advertising

Adloox Receives MRC Accreditation for Advanced Mobile and Video Ad Fraud

Adloox, an audit verification company, is now officially accredited by MRC for its desktop digital video viewable ad impressions, mobile

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Sudipto GhoshJuly 25, 2017, 7:48 pmJuly 25, 2017 1 587

Brand Safety, Staff Writers

S4M Depolys zvelo’s Invalid Traffic (IVT) Dataset to Combat Ad Fraud

S4m Has Chosen Zvelo’s Ad Fraud Solution— Invalid Traffic (IVT) Dataset For Data Center IP Traffic Filtration. zvelo, a leading provider

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Sudipto GhoshJuly 14, 2017, 5:18 amMarch 19, 2018 0 537

Social Media Monitoring

Nielsen’s Social Content Ratings Measures Total Social Impact of Organic and Owned TV Activity

Social Content Ratings (SCR) enhancement now provides analysis of talent accounts and audience influencers as they relate to the total

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Sudipto GhoshMay 3, 2017, 5:55 pmMay 3, 2017 0 309

In App Marketing, Mobile Advertising, Video Advertising

DoubleVerify Earns MRC Accreditation for In-App Viewability, SIVT for Mobile Web/Desktop Traffic & DV Authentic Impression®

After a very productive year in 2016 followed by a positive start in 2017, the Viewability Partner on Facebook—DoubleVerify has

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Sudipto GhoshMarch 30, 2017, 3:00 pmMarch 30, 2017 1 542

Interview with Anne Gretland, CEO, FotoWare

Interview with Cary Lawrence, Co-Founder, SocialCode

Interview with Adrianna Burrows, Chief Marketing Officer, Cornerstone OnDemand

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

TechBytes with Alex Wright, Head of Insight, Blis

TechBytes with Wailin Wong, Host, Basecamp

TechBytes with Maribeth Ross, SVP Marketing, Monetate

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

Will AI Really Be The Death Of Human Intelligence?

GDPR Compliance Isn’t the End of the World for Your B2B Marketing

The Ad Exchange’s Place in a First-Price World

Is Amazon Ads The Right Move for Your Business?

Three Misconceptions About Public Relations

Revolutionizing B2C CRM: The Power of Relevant Personalization in B2C Martech

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Amplitude Unveils ‘Portfolio’ to Empower Companies Build Better Products

Dailymotion Player Technology Updated to Empower Digital Publishing

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

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