C3 Metrics announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web …
Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments
Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced …
Webcast Metrics Ranks the Top Digital Audio Properties in the US and Latin America for December 2018
Triton Digital, the leading technology provider for the audio industry, released its monthly Ranker in the US and Latin America for …
MarTech Interview with Christophe Collet, Chief Executive Officer, S4M
"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make …
Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics
Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that …
MRC Renews Accreditation of MRI Syndicated Measurement Service
Affirms MRI’s Status as a Leader in Consumer, Media Research The Media Rating Council (MRC) Board of Directors has voted …
Half of All Video Viewing Time is Spent with Others – MRI
Almost Two-Thirds of Young Adults Say They Are “Co-Viewing” More Often Now While more and more Americans are watching video …
S4M Granted Continuation of Its MRC Accreditation
S4M, a leading drive-to-store technology provider, announces the renewal of its Media Rating Council (MRC) accreditation for HTML5 mobile web …
Sizmek Advertising Suite Receives MRC Accreditation
SAS Platform is Now an MRC-Accredited Ad Server Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire …
Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control
Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced that over 30% of its customers have …
Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement
Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges Innovid, the world’s leading …
S4M Drives Home $12 Million Series B Funding to Further Refine Marketing Attribution Models
S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide S4M, a global AdTech MarTech …
Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities for Enhanced Brand Safety
Oracle’s Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat’s Advanced Functionality Uses Insights from …
S4M Granted Continued MRC Accreditation for Post-Click Measurements
With the Latest MRC Accreditation, S4M Remains the Only Mobile Actor Today Accredited by MRC for Post-Click Measurements S4M (Success …