MeritB2B

MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their…
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Following Recent Acquisitions, MeritB2B Invests in Employee and Product Integration to Ensure Future Success MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that industry veteran, Katherine…
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Rob Sanchez, CEO at MeritB2B chats about MeritB2B's recent acquisitions and the growing importance of intent signals and data in today's B2B marketing ecosystem in this quick chat: _________ Welcome to this MarTech Series chat Rob, tell…
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Being in the Top 3% of Google Partners Further Exemplifies MeritB2B’s Commitment to Providing its Client with Exceptional B2B Marketing Solutions MeritB2B, the leading provider of B2B data and performance marketing solutions, today…
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Outsell, Inc. Notes That MeritB2B Continues Evolution as a Major B2B Marketing Force with True Influence Acquisition MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that Outsell, Inc. has…
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MeritB2B Created an Efficient, Scaled ABM Approach to Drive More Qualified Leads at a Lower Cost MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the results of their work with client Gigamon, which…
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The marketer, like the chef, has to think about the entire process. Getting the lead in the door is just one step in a long process. That lead is actually a prospect, after all, and should be treated to content and marketing outreach that…
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Milestone Reinforces MeritB2B Standing as a Valued B2B Marketing Provider  MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the company has been officially recognized as a Google Partner.…
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What does it take to create a unified vision of your buyer and ensure that your marketing data is used to drive better future engagement? Catch these exciting tips from leading marketing experts and more on the latest martech innovations in…
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Newly Combined Organization Aggressively Expands Data and Cloud-based, AI-driven Technology Offerings, Creating a Uniquely Agile and Robust B2B Marketing Solution MeritB2B, the leading provider of B2B data, analytics and performance…
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MeritB2B, the leading provider of B2B data and performance marketing solutions, announced that Todd Love has been promoted to Chief Commercial Officer (CCO) from Senior Vice President, and will be reporting to MeritB2B CEO, Rob Sanchez.…
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MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that Nikki Candito has been hired as the Vice President of Demand Generation Strategy. Nikki will provide demand generation expertise that will…
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Study Finds that 33.4% of B2B Marketers Plan to Increase Budget With Focus on CTV, Attribution and Data MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the results of a survey of B2B…
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MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the return of their popular Technology Marketing Exchange event, which brings together some of the most influential leaders for two days of B2B…
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MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the promotion of Karie Burt to Chief Data and Privacy Officer. Formerly Senior Vice President and Chief Privacy Officer, Burt joined the company in…
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Global Electronic Component Supplier Implements Data and Analytics from MeritB2B, Achieving 80-to-1 ROI on ABM Programs MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that client Infinite…
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Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance marketing solutions, today…
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MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that effective March 15, Jim Ogle has joined the growing organization as the new Chief Financial Officer. Ogle joins the executive team at a…
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MeritDirect, the leading provider of B2B data and performance marketing solutions, today announced that the company is rebranding to MeritB2B. The new name provides the company with the platform for their specialized analytics, advanced…
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