MeritB2B

MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the promotion of Karie Burt to Chief Data and Privacy Officer. Formerly Senior Vice President and Chief Privacy Officer, Burt joined the company in 2013 and has been a valuable resource on international data availability and opportunities, as well as the data and privacy leader for the company. In her new role as Chief Data and Privacy Officer, Burt will be leading MeritB2B’s data-centric charge; aligning data acquisition, data strategy…

Global Electronic Component Supplier Implements Data and Analytics from MeritB2B, Achieving 80-to-1 ROI on ABM Programs MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that client Infinite Electronics has achieved dramatic improvements in marketing performance at nearly every level of the company as a result of implementing the company’s data and analytics solutions. After achieving 800% (80/1) ROI through traditional ABM programs with MeritB2B, Infinite Electronics…

Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the results of a survey of B2B marketers that shows a dramatic increase in digital marketing over the course of 2020 and a focus on digital growth in 2021. With business buyers mostly online for the past year, B2B marketers reported added investment into digital channels for both…

MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that effective March 15, Jim Ogle has joined the growing organization as the new Chief Financial Officer. Ogle joins the executive team at a pivotal time in the company’s growth strategy and brings decades of experience growing successful businesses through collaboration, leadership and innovation. Ogle will be delivering measurable financial improvements via updated technology, reporting and sales insights. Ogle also brings great…

MeritDirect, the leading provider of B2B data and performance marketing solutions, today announced that the company is rebranding to MeritB2B. The new name provides the company with the platform for their specialized analytics, advanced technology, customized demand generation and digital solutions that enable growth for the B2B marketer. The announcement is part of a series of strategic company growth initiatives including the recent acquisition of 180bytwo, as well as a variety of key hires and partnerships. Marketing…